Broadcast and cable now make up less than 50% of TV viewing

[Tom Wolper]

That’s according to Nielsen with 20% of viewers watching broadcast and 29% watching cable.

https://www.cnn.com/2023/08/15/media/cable-broadcast-tv-decline-nielsen-report/index.html

[PGage]

If someone watches the FBI on Xfinity cable, does that count as watching broadcast or cable? Or if they watched FBI on P+, is that streaming or broadcast?

On Tue, 15 Aug 2023 at 12:39 PM Tom Wolper <two...@gmail.com> wrote:

That’s according to Nielsen with 20% of viewers watching broadcast and 29% watching cable.

https://www.cnn.com/2023/08/15/media/cable-broadcast-tv-decline-nielsen-report/index.html

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[Bob Jersey]

If they're watching it at its published air time, the former is broadcast... if P+, it's streaming. 'Cable' refers to linear networks like USA or CNN...

B

PGage, to Tom Wolper, Aug 15th:

If someone watches the FBI on Xfinity cable, does that count as watching broadcast or cable? Or if they watched FBI on P+, is that streaming or broadcast?

[PGage]

But if the watch it on demand on Xfinity, it’s cable?

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[Bob Jersey]

Right.     B

PGage, to moi, Aug 15th: