NBC - tech powering election night - 5 min video

[Doug Eastick]

a five minute video explaining a lot of the set/studio/tech work going into tonight.

I was fascinated by the IR reflective tagging on studio ceiling that helps power the augmented reality visuals when tied to a steadicam shot.

https://youtu.be/GCsUQX-U4Rw?si=a9naRQ2bhdkRGshB

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Augmented reality graphics, new studios and new virtual sets will help make NBC News’ election night coverage stand out. As NBC News’ reporters and programs are preparing for election night, so are the tech teams at 30 Rockefeller Plaza with rehearsals and creation of graphics. To help deliver timely election results, analysis and pathways to victory, the NBCU News Group’s design, production and operations teams are using new and updated tools to enhance the storytelling of reporters, anchors and journalists on election night. “When you go to a Broadway play, you don’t go home humming the scenery. This is all about the music, the editorial,” said Marc Greenstein, NBCU News Group’s senior vice president of design, production and operations. “Our hope is our technology, our creativity, help explain the editorial better.” Check out our blog post here: https://nbcuacademy.com/election-nigh... TIMECODES: 0:00 Behind the Scenes of Decision 2024 0:58 Preparing for Decision 2024 1:39 Augmented Reality Sets 3:09 Building Tech for TV News 4:12 Graphics and Tech Support Election Storytelling

[Stan S]

Cool video! 

This may be the last election cycle where it happens but I still wonder why NBC runs two completely separate election night programs. One is on NBC broadcast and the other is on MSNBC. They probably originate from opposite sides of the same studio. 

Are they receiving a full second network’s worth of ad revenue in order to make this worthwhile? 

-Stan