Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers

[Steve Timko]

https://apnews.com/article/march-madness-ratings-iowa-clark-b592435cc286c75a7ac9278c97326ad8

The men were on cable. I don't think that helped  

[Bob Jersey]

That deal still has eight years left, and that network gets to do half the remaining ones.     B

Steve Timko, April 9th:

[Tom Wolper]

The women’s game had Caitlin Clark, who’s become a household name after she set a new scoring record, and South Carolina which was undefeated. The men’s game didn’t have anything to draw people who weren’t committed to watch.

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