It's pretty clear to me that, like the Olympics or the World Cup, the Superbowl is always going to be a test-bed for new technologies. Next year in Tokyo, NHK will be broadcasting in 8K, and have recently launched an 8K channel (they got Warners to rescan 2001 in 8K for their launch).
Some of these technologies will stick - others will go in an expensive dustbin alongside 3D TV. See also 360 degree cameras of dubious value. And is anyone still using "Eyevision" - aka bullet time from The Matrix? (To answer my own question, there are techniques with 3D modelling that allow you to switch from one camera angle to another that these days don't need about 100 in between cameras to get the effect).
Since each network only gets the Super Bowl once every four years, they obviously want to make the most of it technically, and so throwing in a few 8K cameras is worth doing. But it's worth noting that not every camera is in 4K either. I know that in the UK, the two broadcasters who regularly use 4K for Premier League football (Sky and BT), only do some games, and don't have as many camera angles - or they have to upscale HD for some shots. The same was true for 4K at the World Cup last summer - many fewer camera positions.
For what it's worth, I tend to think that investing in a decent sound system is the best way to up the quality and really envelop you, rather than work out if you can even get a 100" TV into your home!
Adam