Here's a thing - in the week ending March 16, Adolescence was the most watched show on UK television overall!
The first episode got 6.45m viewers over 7 days (the measure the UK ratings body uses for weekly top tens).
To be clear, this is not just number one in streaming, but all of broadcast too. That's bigger than any other show - drama, sport or anything that aired in the UK that week. Episode 2 was the second biggest show, with episodes 3 and 4 both in the top 10 as well. The first two episodes were just ahead of the UK version of The Apprentice (Just renewed for three more seasons!) and Death in Paradise.
Obviously, it's a British show, so if it's going to do especially well anywhere, it's here. But this is the first time that Netflix has had the #1 show on all UK TV in ratings measurement history in the UK.
To put this into perspective, this calendar year, only Harlen Coben's Missing You (also British), and Squid Game (definitely not) had cracked the top UK 20.
Note that this is the number of viewers and it's not based on Netflix's own internal numbers. BARB, the body that measures TV ratings in the UK is our version of Nielsen using a combination of technologies to measure viewing in around 6,000-7,000 households.
I note that in the US, Nielsen uses different measures for streaming shows (millions of minutes) vs 'television' shows (millions of viewers), making comparisons trickier. And the streaming data comes with a month's delay. Also, looking at the equivalent Nielsen week for TV, the number one show was Tracker with 8.5m viewers in a country about 5x the population of the UK. So that puts the success of Adolescence here into context.
Adam (who does love his stats)