Say what you will about "Don't Look Up"... it's popular

[Bob Jersey]

As in, "the new most-viewed-in-a-week item in Netflix history" popular... as in, "third-most-streamed movie in Netflix history" popular...

https://deadline.com/2022/01/dont-look-up-officially-breaks-netflix-weekly-viewing-record-1234905173/ (link)

B

[Adam Bowie]

To which I'd just note that Netflix now has more subscribers globally than at any time in its history. So all things being equal, you'd expect a popular film today, like this, to outperform a popular film from a couple of years ago like Bird Box. And they've stuffed it with stars which probably doesn't harm. 

That said, I bet the return on investment for this is better than it was for Red Notice. 

Personally I thought it was "OK" - not a patch on Succession or a good episode of Veep, but not as bad as some of the clips made it look. It does suffer from that common vice of Netflix films in that it was too long. 2 hr 25 mins! 90-100 minutes is surely plenty for a comedy? My strong suspicion is that Netflix doesn't spend enough time on their films giving back notes, they just keep churning them out, so filmmakers run away with things and make them longer than necessary. Of course, that might work to Netflix's advantage - they want viewers to maximise their time on the platform, whereas theatre owners were always looking to see if they could squeeze in another showing.

To drag things back into the TV realm a bit more (although arguably this is a TV movie anyway), I think the same can be said of a lot of limited series too: a story getting 10 episodes when it probably only warranted 6.

Adam

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