Status quo for Olympics on Peacock

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Bob Jersey

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Jan 6, 2022, 11:20:44 AM1/6/22
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Paid $ub$cribers can stream every event telecast from the Beijing Games live, and on demand afterwards... https://www.nbcumv.com/mediavillage/interactive/2929fed4187b40648b79a9839e70e91fproduct169208/index.html#/brand/ddfffeac-5bfe-497f-9bfb-d3595 (link)

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M-D November

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Jan 6, 2022, 1:06:21 PM1/6/22
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This may be a better link: https://nbcsportsgrouppressbox.com/2022/01/05/peacock-to-live-stream-all-nbcuniversal-coverage-of-the-2022-winter-olympics/

This is great for Kabletown subscribers (like me) who get premium 'Cock free with cable service...

Bob Jersey

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Jan 6, 2022, 2:37:53 PM1/6/22
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I abbreviate its name as "P-ck" in another social venue... M-D's version used to get language-filtered in some places...   B

M-D November, to moi, Jan 6th:

Mark Jeffries

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Jan 6, 2022, 3:02:29 PM1/6/22
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No indication whether Kevin Hart and Snoop will do "Olympic Highlights" (snicker, snicker) again.

Mark Jeffries
spotl...@gmail.com


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Bob Jersey

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Jan 6, 2022, 3:38:36 PM1/6/22
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I'll settle for Kenny Mayne and whatever cutie they sit alongside him in bee-yoo-tiful downtown Stamford... Katie Nolan might be available.     B

Mark Jeffries, to moi, Jan 6th:

M-D November

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Jan 6, 2022, 3:45:45 PM1/6/22
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I may be alone in this opinion, but I rather enjoyed the "Tokyo Gold" morning show hosted by Matt & Akbar of "American Ninja Warrior" fame; it was frequently better than the mothership's Today Show coverage.

Bob Jersey

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Feb 3, 2022, 5:58:15 PM2/3/22
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Nolan to create short-form content for all NBCO platforms.
Moi, to Mark Jeffries, Jan 6th:

John Edwards

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Feb 3, 2022, 7:28:39 PM2/3/22
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Hopefully, they're half as funny as she thinks she is.

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John Edwards
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Paul Murray

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Feb 9, 2022, 5:53:55 PM2/9/22
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NBC’s Olympics ratings are terrible. That doesn’t mean the Games are dying.
Thanks to social and digital media, the Games could be “one of the most-viewed video events in U.S. history”

PGage

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Feb 9, 2022, 8:26:22 PM2/9/22
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Online viewing itself leads to two opposite viewing experiences. My kids watch the short snippets on YouTube (I think my son is on Tic Toc). I watch almost all of my Olympics on Peacock, mostly, as something if a completist, so I can see all the preliminary Curling Matches, not just the Medal games, and all of the Biathalon race, and all of the Slalom participants, and not just the view on the NBC family of networks. Okay do check out the Prime Time coverage, and for some events am happy with their partial, selective approach.

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Doug Eastick

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Feb 9, 2022, 8:59:15 PM2/9/22
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PGage:  Tic Toc ... those are the mints that Donald Trump uses before he kisses women after leaving the Access Hollywood Bus.   I think you meant Tik Tok.  :)

For those that might want the CBC olympics experience, you might be able to find a 15-day free trial for a VPN that can make you Canadian to stream from gem.cbc.ca or the link below.
Home – CBC Olympic Winter Games Beijing 2022

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PGage

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Feb 10, 2022, 8:40:47 AM2/10/22
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I am not quite in that demo, but I did remember they only used 3 letters; but I thought they left out the K instead of the C.

Bob Jersey

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Feb 11, 2022, 6:20:52 PM2/11/22
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NBC brass at a presser noted that "the numbers" are not unexpected, but that advertising effectiveness is improved by the increased streaming capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed confidence with what went down at Opening Ceremonies...


Paul Murray, to John Edwards and moi, Feb 9th:

two...@gmail.com

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Feb 14, 2022, 12:45:17 PM2/14/22
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I can’t figure out what the story is here. The lede is that ratings are disastrously low, which should mean NBC is going to suffer great losses. The last paragraph of the original article says NBC anticipated the shift to streaming and is set to turn a profit. So what’s newsworthy about this?

On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV <tvor...@googlegroups.com> wrote:

NBC brass at a presser noted that "the numbers" are not unexpected, but that advertising effectiveness is improved by the increased streaming capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed confidence with what went down at Opening Ceremonies...
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PGage

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Feb 14, 2022, 12:59:01 PM2/14/22
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I agree it is a muddled story. As I have been arguing for some years now, every story about reduced ratings for major TV events should include some estimate of what the expected decline would be based on established trends, to allow judgement if the decline in this instance was more or less than expected. This story starts to do that, then wanders off. 

Similarly, it starts to say ratings decline is a disaster, then wanders into maybe not so bad.

The actual story is that ratings, while not irrelevant, do not mean what they used to. First, because of all the other ways people view tv content, and other ways corporations have and are finding to monetize that. Second, because, somewhat paradoxically, in a universe in which ratings are severely down all over, even CSI range numbers can be financially useful.

Bob Jersey

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Feb 14, 2022, 1:53:03 PM2/14/22
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Tic Tac is a brand of candies created in 1969 by Ferrero, best known for Rocher, but who also owns a slew of brands formerly belonging to Nestlé. (Ask me about why I can't consume mints offlist.)

TikTok (one word) is the iconic video platform that was nearly shut down by the previous administration due to someone's hatred of the Communist govt there.

Tic Toc (link) is a Dallas-based company that handles consumer engagement, promotional products, and performance marketing for a variety of well-known brands, whom can be identified at the linked page.

B

PGage, to Doug Eastick, Paul Murray, John Edwards and moi, Feb 10th:
I am not quite in that demo, but I did remember they only used 3 letters; but I thought they left out the K instead of the C.

Kevin M.

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Feb 14, 2022, 5:30:50 PM2/14/22
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Questions: There isn’t currently a ratings service being used by the industry to track viewers, so how are audience numbers being compiled and analyzed?

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Kevin M. (RPCV)

two...@gmail.com

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Feb 14, 2022, 6:05:47 PM2/14/22
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The information seems to be coming from network press releases so maybe journalists are just taking their word for it.

On Feb 14, 2022, at 5:30 PM, Kevin M. <drunkba...@gmail.com> wrote:



Kevin M.

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Feb 14, 2022, 7:08:16 PM2/14/22
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On Mon, Feb 14, 2022 at 3:06 PM <two...@gmail.com> wrote:
The information seems to be coming from network press releases so maybe journalists are just taking their word for it.

I’m trying to remember whether the role of a journalist includes independently verifying information given to them before sharing it in a newspaper or newscast. Hmmm. 

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PGage

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Feb 14, 2022, 10:16:41 PM2/14/22
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So, to be fair, I don’t think the Olympic ratings are being reported from network press releases. The Hollywood Reporter story here: 


https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-2022-first-weekend-1235088942/


Cites its source on ratings as: “All figures are “Total Audience Delivery,” NBCU’s preferred metric combining Nielsen ratings for linear TV and Comscore figures for streaming.”


I also like this story because it does report Olympic ratings in the context of standard decline for other shows. For example, they point out the Winter Olympic ratings have declined from 4 years ago about the same amount as the ratings for NBC’s then very highly rated program “This Is Us” (both about 50%).


Melissa P

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Feb 15, 2022, 2:50:33 PM2/15/22
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Saw this this morning:


When I get a chance, I'll ask a friend who is a member of AAPOR (American Association for Public Opinion Research) if the subject has been discussed.

I'm also wondering what kind of work has been done to make use of collecting data from cable companies and streaming services.  I know nothing.

two...@gmail.com

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Feb 15, 2022, 4:16:16 PM2/15/22
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What Kevin and I were referring to is a story from last September about the Nielsen company losing its accreditation and the networks severing ties. The thread in this group starts on 9/2/21. It’s possible that Nielsen corrected whatever methodological problems they had and they’re officially in use again but I’ve seen no announcement. So if NBC is using Nielsen numbers they’re using numbers that they have claimed are unreliable.

On Feb 14, 2022, at 10:16 PM, PGage <pga...@gmail.com> wrote:



PGage

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Feb 15, 2022, 5:26:39 PM2/15/22
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Right. Whatever the actual validity of Nielsen numbers though, they are probably better than just relying on self reported estimates from NBC. I was just pointing that out.

two...@gmail.com

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Feb 16, 2022, 2:08:07 PM2/16/22
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We can’t know that. If Nielsen was using a flawed methodology we don’t know the margin of error for their numbers. And we certainly have no idea of the margin of error for NBC’s self reported estimates. But concluding the Nielsen numbers are more accurate is relying on Nielsen’s authority.

On Feb 15, 2022, at 5:26 PM, PGage <pga...@gmail.com> wrote:



Melissa P

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Feb 16, 2022, 2:22:43 PM2/16/22
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PGage

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Feb 16, 2022, 3:17:50 PM2/16/22
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I’m not sure that there is anything to disagree with here. The ratings for the Current Olympics may be problematic (almost certainly are), but the numbers reported are not simply press releases from NBC Marketing,n they are numbers from ratings services. These accuracy if these services have been brought into question, including by NBC that is now citing them.

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