Olympics give Peacock its best month ever

[Bob Jersey]

With a huge menu of Olympics coverage, Peacock climbed [from] 1.5 percent of TV usage in July to 2.1 percent for the August period (which spanned from July 29 to Aug. 25), according to Nielsen’s monthly Gauge report of TV viewing by platform. That’s an all-time high for the service, which averaged about 1.3 percent of all TV use over the prior 12 months. August’s figure includes all but three days of the Olympics and about 19 billion of the games’ 23.5 billion total minutes of viewing time on Peacock.

https://www.hollywoodreporter.com/business/business-news/peacock-best-month-ever-olympics-1236004389/ (link)

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