So when you first hear Amazon wants to buy MGM, you assume it is to get James Bond. Makes sense; streaming is about content, and there is no film content as consistently attractive as Bond. But this article hints at something else. Amazon is valuing MGM at around $4 BILLION more than anyone else; that’s got to be more than just a disagreement over how many streams Goldfinger will generate.
I can see Amazon paying a premium for reliable franchise content (Disney became the second biggest player in streaming overnight). But this only makes sense if it buys unrestricted rights to exploit Bond, and even then, perhaps some additional value not readily apparent
It is possible Amazon has someone locked up they want to be the next Bond. Also (as suggested in this article) they may have a plan to do to Bond what Disney is doing to SW and MCU and spin off episodic series (Maybe a show about Moneypenny or Q, or other Double Os). Any extra Bond based appeal would require the cooperation of the Broccoli family, which is unpredictable, and does not seem like the basis for an extra $4B bet (though maybe the extra cash is the incentive to get them to sign a blank check up front in licensing).
But I wonder if Amazon is also seeing content value in other parts of MGM. The article says MGM produces The Voice and Survivor (which seems surprising to me). These seem like the kinds of content a streamer like Amazon would love to have some kind of special relationship with, as they offer chances for cross promotion and exclusive bonus features.