In an HR article about streaming after last month's Netflix bombshell announcement, there was an anecdote about young people preferring streaming. I can't find it now, so I'll briefly recap it.
An industry executive [named, but I didn't recognize it] said that his son said he'd discovered a great new show streaming: Ghosts. "That's on CBS," he told him. "What's CBS?" his son asked. The punchline: "And I'm the CEO of CBS!"