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A modest proposal: Move all award shows off of broadcast networks. Stream them or put them on cable. They don’t enhance whatever network televises them.
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ACMs had 6.6 and VMAs had 6.4. The Emmys and Oscars are supposed to be bigger and better, etc, etc. Even granting the premise that all network TV viewing audiences are dwindling, what might be a ratings success in standard prime time programming just leads to bad publicity in event programming. On cable, or streaming, those are good numbers, but not for a heavily hyped special that can’t be rerun or sold some other way.
A modest proposal: Move all award shows off of broadcast networks. Stream them or put them on cable. They don’t enhance whatever network televises them.Alas they're still huge revenue generators for the networks only behind major sporting events for live ratings. They're not going anywhere.