Bally Sports Now FanDuel Sports--Hoo Boy

[Mark Jeffries]

As of this week, the regional sports channels owned by the ailing Diamond Sports Group owned in part by Sinclair Broadcast Group are rebranding from Bally (as in the casino chain) to FanDuel (as in the gambling app), with FanDuel TV programs airing in some of the time between game telecasts:

https://variety.com/2024/tv/news/fanduel-naming-rights-diamond-sports-rsn-1236182511/?utm_source=substack&utm_medium=email

Sports is saving linear TV and they still feel they have to hook up with gambling interests. You know damn well that something bad will be coming out of this eventually.