Welles's estate responded: “We saw the various articles on ‘Ambersons’ today. In general, the
estate has embraced AI technology to create a voice model intended to be
used for VO work with brands. That said, this attempt to generate
publicity on the back of Welles’ creative genius is disappointing,
especially as we weren’t even given the courtesy of a heads up,” a
spokesperson for the Welles estate wrote. “While AI is inevitable, it
still cannot replace the creative instincts resident in the human mind,
which means this effort to make Ambersons whole will be a purely
mechanical exercise without any of the uniquely innovative thinking or a
creative force like Welles.”
--Dave Sikula