Atlanta PBS Takes On Identity of NPR Station

[Mark Jeffries]

Atlanta's WPBA as of today is WABE-TV, as the PBS affil takes on the identity of their sister NPR news-talk station, both owned by the Atlanta Board of Education and operated by what was known as Public Broadcasting Atlanta and now is branded WABE (the organization has managed the stations since 1994).  Outside of a new logo and a new slogan "Amplifying Atlanta," no major changes:

https://radioinsight.com/headlines/218792/public-broadcasting-atlanta-consolidates-under-wabe-branding/

In the Atlanta market, WABE competes with the state-run Georgia Public Broadcasting on PBS station WGTV and during daytime on Georgia State University's WRAS-FM with a different NPR news-talk format, although carrying the NPR drive time news shows at the same time WABE does (the station continues its over 50 year "Album 88" college indie rock programming at nights, on the station's HD-2 signal and streaming).