UberEats commercials question

[David Bruggeman]

Hello,

Having seen several of the new UberEats spots with various pairs of celebrities, I have a question for those watching outside of the DC market.

If a restaurant is mentioned in a spot that I've seen ("tonight I'm having [insert dish here] from [restaurant name] in [neighborhood]"), as far as I can tell it's *always* a DC-area restaurant.  Are these tailored for other markets?

Regardless of the answer, I'm skeptical of the choice.  Is the expense of shooting several variations of each spot worth whatever benefit comes from tailoring the ad?  If they aren't tailored, why mention DC restaurants and neighborhoods that would have next to no name recognition elsewhere?

David