Others
From "The Three Legacies of
Alcoholics Anonymous":
"We also had to determine
how best to co-operate with the press, radio, motion pictures, and more recently
television; how to deal with employers who wanted special help; what would be
the right attitude toward the field of alcohol education, research, and
rehabilitation, private and public.
"Finding answers to these
public relations puzzlers has been a long process. After much trial and error,
sometimes punctuated by painful mistakes, the attitudes and practices that would
work best for us emerged. The basic ones can be seen today in the A.A.
Traditions: 100 percent anonymity at the public level; no use of
the A.A. name for the benefit of other causes, however worthy; no endorsements
or alliances; the carrying of the message as the single purpose for Alcoholics
Anonymous; no professionalism; public relations by the principle of attraction
rather than promotion these were some of the hard-learned
lessons."
2001 AAWS, Inc.
Alcoholics
Anonymous Comes of Age, pgs. 197-98