Josiah,
I had a little time off lately, it gave me time to ruminate, the two issues for me are my professional services marketing and what I am doing with TiddlyWiki. I discovered a very close relationship and that is, in both they have almost too much to offer.
This parallels your ruminations. Of course my income depends on me being engaged and paid for my services however after 30+ years in IT services I have too many skills to offer, and knowing where to start is difficult. This is further complicated by the fact I intend to use TiddlyWiki within my offering, which also has too many possibilities to mention.
My current state of examination suggests I need to multi-thread this. Almost hide the potential diversity of my skills and Experience, and TiddlyWiki's possibilities in focused offerings - once they contain the key words to attract people to that focused offering, if that is what they are looking for, now do this for each focused offering. That is provide access to the diversity of offers from a diversity of websites. Sure they can cross reference each other but why would someone wanting a Personal Note Book need to know you can serve it on the LAN with multiple users? Sure a small proportion of people wanting a Personal Note Book need to know you can serve it on the LAN with multiple users! but these combinations result in diminishing returns, and when presented all together, it is a big list of ever less likely combinations of needs, the sum possibly scares people off, after all they were looking for a "simple" Personal Note Book, and how do they evaluate this with so much information in their face?
I and TiddlyWiki need to establish credibility in Focused offerings that match peoples needs, before we start to boast it can match many needs.
I expect its like Swiss Army Knives, Some people are looking to buy one that does every thing, but a lot of people are looking for spoons, knives, toothpicks, saws, nail cleaners, screw drivers and pliers and they want the best. I am sure far more of these individual items are sold than are swiss army knives.
We need to tell people how TiddlyWiki can be the best personal Note Book, can be the best Personal Organiser the best ... but not all at once so it looks like a Swiss army knife and makes it hard to decide if it will be the best or even good at what they are looking for. We can have a swiss army knife on offer as well.
It is made more difficult for us enthusiasts because no matter how we found TiddlyWiki we have drunk the cool aid, we love its capabilities and diversity, and discover more every day. Sure people will be attracted to TiddlyWIki due to this diversity but only a small group of people look for such solutions. Most are looking for one or more things tiddlywiki can do, not everything it can do.
We need to curate the different and popular areas tiddlywiki can thrive in and present these in focused subject or outcome specific areas. It is not important, even necessary for people to come to TiddlyWiki.com until they have "drunk the cool aid".
I hope these thoughts are of some value.
Tony