To construct a parameter value (i.e., the value following the "href=" syntax), you need to use a "filtered transclusion", like this:
1) The filtered transclusion syntax is contained within tripled curly braces: {{{ filter }}}
2) The filter syntax itself is contained inside a matched pair of single square brackets: [...]
3) To reference the text content of a tiddler within a filter, use single curly braces: {TiddlerName}
4) To append the desired literal text (i.e., ".com", ".
co.uk", etc.) use the addsuffix[...] operator
enjoy,
-e