After spending the day there, I wanted to write down a couple of things I noticed for whoever runs the fair booth next year (maybe me, because I like the fair, even though I'm sure you're all sick of me nagging you to volunteer so maybe it will be someone else's turn to nag).
One thing is that we got second place prizes in every category (categories are things like "Educational Value", "Creativity and Use of Special Effects", and so on). This is a little annoying not financially (the difference between first and second place is only $50), but because one of the things they're supposed to be judging on is how different your booth is from the previous year. Our booth looks very different, but the booth that won first prize in every category was effectively unchanged from last year... and still won "creativity". So maybe changing it a lot isn't worth the effort.
Another thing I've noticed over the years is that in the "Educational Value" category, they're mostly judging based on quantity of education. If you literally cover your walls with 30 posters, you win that prize. But it's not a very interesting way of judging, because...
Nobody looks at educational posters or video. In the many hours I was there yesterday, not one person looked at the video screens with the bee quiz I spent so much effort on! I noticed this in previous years, too, when we had a few posters up; almost nobody ever read them. And it's not just us: I checked out some other booths for a while (including the one with dozens of posters that won), and I didn't see anyone ever reading any of their posters either.
That's because people are at the fair to see interesting stuff they haven't seen before, not to read posters or watch videos. This is especially true of children. By that standard, our booth and demonstrations are far and away the best of our area. The other booths usually don't have any visitors lingering at them, but our booth has crowds, because live bees and beekeeping demonstrations are interesting stuff they haven't seen before.
Unfortunately the judging takes place before the fair is open: the judges just see empty booths and check for "are there a lot of educational signs", etc., instead of what really matters: "do people crowd around this booth, ask questions, and learn a lot?"
I don't know how to solve that mismatch, but every year there's a discussion about how to win the educational content prize. The next time that comes up, it's worth keeping in mind that winning the "educational value" prize, and actually educating people about what we do, are completely different things. I suppose we could put up more posters to win $50 and a blue ribbon, but fairgoers won't care. I'm thrilled instead to see the absolute delight that the bees and passionate volunteers give to fairgoers. Thank you again, volunteers, for making it possible.
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Robert Mathews (ACBA Webmaster)