Excellent piece, Tom A. Sadly, most of what we see out there is this kind of technological utopian nonsense about a new era of wealth and jobs. https://medium.com/@DenisPombriant/green-new-deal-how-to-manage-the-disruptive-innovation-828e18f44fe2
It's even evident in Elizabeth Warren's climate plan and assumes continued and even great GDP growth... Sigh...
John de Graaf
On June 8, 2019 at 7:27 AM Tom Abeles <tab...@gmail.com> wrote:
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Thanks, Tom et al. I hadn't realized the author was with Rocky Mountain, but its founder, Amory Lovins, while undeniably brilliant, has always been a technological utopian--supercars, etc. The "soft energy path" was a path of different energy sources, not less overall use.
I think conservation is certainly a way of slowing growth. For example if we use products longer, reduce planned obsolescence, etc. there will less economic turnover, buying, etc. which is what growth means in the GDP frame. Conservation may not create jobs, but shortening and sharing working hours, as Juliet Schor has pointed out can.
As for growth vs. de-growth, it seems to me it all requires a new measure of well-being that subtracts for things like resource use, externalities, repair of the damage caused by previous growth, addiction, reduced life spans, mental and physical illness, climate disasters, pollution cleanup, etc. which now lead to economic activity registered as a plus by GDP. If by the same token, we add for gains in life expectancy, social connection, leisure time, access to nature and green space, volunteer work, etc., then we then can't say for sure if the index of economic wellbeing will grow or de-grow, though I suspect the latter.
But I like what Jim Boyce says in his new book ECONOMICS FOR PEOPLE AND THE PLANET: "It's time to raise a new banner: Grow the good and shrink the bad!" See www.jameskboyce.com
However imperfect, the GPI is a step in the right direction as is the Canadian Index of Wellbeing and other alternatives to GDP.
Good discussions here!
John
John de Graaf
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Tom W, Benyamin, Tom A,
I appreciate all of your comments here. Tom W, I know you believe a key step is reducing working hours. I agree. Badly missing from Warren's climate policy or the GND for that matter. Benyamin, you are right that in an era of true limits, the capitalist growth model no longer works (capitalism may or may not be reformable on this count, I don't know). And Tom A, framing is essential; you are absolutely right on this.
IMHO we need to frame our criticism of over-consumption with language that considers it a "sacrifice" to keep it up, not to give it up. It's not something that makes people happier. We are sacrificing community, leisure time, beauty, nature, health, honesty, freedom to escape from a sea of marketing, compassion, meaning, altruism, etc.--in fact, all the things that contribute most to wellbeing and happiness--for the blind pursuit of consumerism and GDP growth.
We are not demanding enough of what matters from the economy. The Center for a New American Dream was great at this message until it got co-opted into a campaign to push sales of Priuses as a way to fight climate change. Similarly with Redefining Progress, now extinct, driven to drop its valuable efforts on GPI for a narrow climate agenda.
The old CNAD slogan was "more of what matters," a good one. Jim Boyce says: "grow the good, shrink the bad," another good line. We want bread AND ROSES TOO, said the old labor movement. We need a smart counter-marketing campaign of the type Stefano Bartolini has long proposed. Just my two cents...but I think how we communicate, frame, this message with the general public is key.
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Tom W, Benyamin, Tom A,
I appreciate all of your comments here. Tom W, I know you believe a key step is reducing working hours. I agree. Badly missing from Warren's climate policy or the GND for that matter. Benyamin, you are right that in an era of true limits, the capitalist growth model no longer works (capitalism may or may not be reformable on this count, I don't know). And Tom A, framing is essential; you are absolutely right on this.
IMHO we need to frame our criticism of over-consumption with language that considers it a "sacrifice" to keep it up, not to give it up. It's not something that makes people happier. We are sacrificing community, leisure time, beauty, nature, health, honesty, freedom to escape from a sea of marketing, compassion, meaning, altruism, etc.--in fact, all the things that contribute most to wellbeing and happiness--for the blind pursuit of consumerism and GDP growth.
We are not demanding enough of what matters from the economy. The Center for a New American Dream was great at this message until it got co-opted into a campaign to push sales of Priuses as a way to fight climate change. Similarly with Redefining Progress, now extinct, driven to drop its valuable efforts on GPI for a narrow climate agenda.
The old CNAD slogan was "more of what matters," a good one. Jim Boyce says: "grow the good, shrink the bad," another good line. We want bread AND ROSES TOO, said the old labor movement. We need a smart counter-marketing campaign of the type Stefano Bartolini has long proposed. Just my two cents...but I think how we communicate, frame, this message with the general public is key.
John
John de Graaf
On June 9, 2019 at 1:24 PM Tom Abeles <tab...@gmail.com> wrote:
Hi BenyaminMy concerns with much of economics is that it starts with a "model" which, in order to develop and validate it requires bounding it by exclusion of externalities or establishing lemmas in order to be able to develop mathematical "proofs" to reach a bottom line, e.g. QED.An interesting point for discussion is the idea developed by Richard Wilk and others. e/g.: "Consumption embedded in culture and language: implications for finding sustainability" where he points out that that how science looks at consumption is different than that of the lay person. He leans heavily on Lakoff's concept of metaphor and the use of "framing". Scientists, depending of framing can develop different "models" which are different than that of non-scientists leading to many of the concerns on this list.tomtom a
On Sun, Jun 9, 2019 at 2:57 PM Benyamin Lichtenstein < benya...@gmail.com> wrote:
Tom,Maybe a 'rejection' of economics, but not for the reason you cite, in my humble opinion.The main problem with 'economics' -- by which I mean the kind of capitalism we have cultivated for... many hundreds of years, is that the paradigm assumes UNLIMITED resources (from the ecological world.) IFF there are unlimited resources, then the capitalist model has unlimited utility.Obviously, until NOW, that assumption was warranted. But now -- the past 50 years to be sure -- that assumption is being nullified.Unfortunately, capitalism rolls on as if the assumption is still correct. This to me is a major conundrum to be addressed. It incorporates the assumption of luxury, and growth, and return-on-investment that drives markets, and most of the material economy.{:=>) Benyamin
On Sun, Jun 9, 2019 at 1:49 PM Tom Walker < lumpo...@gmail.com> wrote:
The Jevons Paradox is CLASSICAL classical political economy. In fact, it is a version of Say's Law (crudely, supply creates its own demand). This doesn't mean it is "wrong." It is "right" under the assumption that everything else remains the same. A closer look at the implications of the paradox produces, in my opinion, a more pessimistic picture than the standard interpretation -- a kind of damned if you do, damned if you don't conclusion. The only escape from that DOUBLE paradox involves a fundamental rejection of the economics paradigm, which invariably seeks to identify beneficial outcomes from essentially evil actions.
On Sat, Jun 8, 2019 at 3:29 PM Tom Abeles < tab...@gmail.com> wrote:
I have to think a bit about Jevons as his example is in the consumption of coal. We are in a different time where conservation is seen differently. The issue is reduction not in the use of carbon based fuels but a reduction in the byproducts of the use- As Lakoff might say, its a different frame. Think electric vehicles which reduce CO2. Does that lead to an increase in mileage driven? Or is there an issue of not accounting for loss of tax revenue with concomitant consequences with artificial pricing of power consumption. There is talk of a mileage tax. Energy efficient buildings- hard to increase consumptionthoughts?
On Sat, Jun 8, 2019 at 12:34 PM Jean Boucher < jlb...@gmail.com> wrote:
Thanks, Tom, really important article though I am a bit shocked with the no mention of Jevons, or as we decarbonize, we, globally, still increase overall throughput. Maybe this was an accidental omission (doubt it) or a purposeful slip over a can of worms. Jean
On Sat, Jun 8, 2019 at 7:27 AM Tom Abeles < tab...@gmail.com> wrote:
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--If there is no struggle, there is no progress. -- Frederick Douglass
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--Cheers,
Tom Walker (Sandwichman)--
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--Benyamin Lichtenstein
Associate Professor of Entrepreneurship and ManagementOrganizations and Social Change; College of ManagementU-Mass Boston / Praxyma
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Author, Generative Emergence GenerativeEmergence.orgAcademic Director: Entrepreneurship Center http://www.umb.edu/entrepreneurship_centerResearch Websites: https://www.researchgate.net/profile/Benyamin_Lichtenstein?ev=hdr_xprf
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My friends and me have recently started a charity called climbers for conservation (still in the making) with the goal to promote concrete actions as part of a sustainable lifestyle. Our idea is to research different easy and impactful actions everybody can incorporate in their lives, such as switching to a 100% renewable energy provider, choose a vegan burger patty, freeze your leftovers and eat them for lunch, etc. The idea is to make the change easy and aspirational and to celebrate every little step. Often people feel bad because they don't do enough, so they stop doing anything. But we want to encourage action, by celebrating every little step, as every step is important and creates impact. Instead of promoting veganism, we suggest that you try a vegan meal from time to time, as we believe people are more likely to change like that. Achieving the perfect situation feels too challenging and too far for most people, but we believe people want to act. But they don't want to "sacrifice" (I like the reframing of sacrifice idea, that's great!) too much and they also don't know what to do, what the impact of a certain action will be, if it is worth it.
We aim to post on social media brief content indicating the action & the impact (incl the source). We hope to get instagram influencers on board to make it cool and aspirational to live sustainably. We start with the climbing community as we are climbers and know this community best and have access to it.
This is something everybody can do in their networks, post easy things to do, promote concrete sustainable lifestyles. And I believe that's necessary. Marketing managed to introduce plastics, against the will of consumers originally. Marketing achieved the creation of a consumer culture. So marketing can also achieve the transition to sustainable lifestyles.
Especially considering the promotion of consumer culture by media, such as magazines, movies and series young people watch and read in particular, it is important to create a counter campaign. Promoting the opposite, a sustainable lifestyle, because that's cool, not buying the latest make-up, clothes, cars, villas and so on.
Everybody who wants to join us, is very welcome!
Thanks for putting so much of your private money into marketing campaigns fostering sustainability, Carol, that's great!
All the best,
Lisa
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