RBW said it won't work; quoting BS quoting Riv:
These are compatible with up to 9 speed rear derailers only. Not compatible with SRAM rear derailers.
But this recently appeared on the web page:
HOLY COW, FOLKS: These will shift up to 11 speeds when used with a 9/8 speed rear derailer. The latest 10/11/+ rear derailers require more cable to be pulled making them no good but a 9 speed rear derailer will still shift through an 11-speed cassette easily. Match your chain to your cassette, and the 9sp rear derailer works!
In fact, BSNYC is using them to shift 12.
The main complication is indeed lever travel; and this is why I find Suntour Barcons with more "pull per inch" better for 10 cogs than Silver1s, even though this means that shifting takes, theoretically, a bit more care. In practice, the Barcons work fine with 10.