For sale: SunTour, XTR and Simplex hats

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Eric Marth

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Apr 2, 2026, 8:40:18 AMApr 2
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Hi everyone — I have a new batch of hats in tribute to some beloved components: SunTour, Shimano's XTR and Simplex. 

They're up here if you're interested: https://genericindustriesltd.bigcartel.com

Cheers!
Eric 

Drew Fitchette

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Apr 2, 2026, 9:11:59 AMApr 2
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Love my Mafac hat, and so glad you did another round of Suntour as I missed out on the last round!

Eric Marth

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Apr 2, 2026, 11:53:56 AMApr 2
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Excellent, thank you Drew!

David Blinn

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Apr 2, 2026, 2:00:32 PMApr 2
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These are so great! I'm in for a SunTour one.

Adrian

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Apr 2, 2026, 6:06:21 PMApr 2
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Snagged a Suntour!

Eric Marth

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Apr 2, 2026, 8:03:43 PMApr 2
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Wow, thank you!! 

Keith Paugh

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Apr 3, 2026, 12:26:17 AMApr 3
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Was planning on getting an XTR hat, but then I saw the Out Of Sight crew as well! 😘👌
k.

On Apr 2, 2026, at 5:03 PM, Eric Marth <eric...@gmail.com> wrote:

Wow, thank you!! 
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Richard Rose

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Apr 4, 2026, 8:42:53 AMApr 4
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These are so Great!. But.., MOONSTRUCK!! I love “It’s Cosmo’s Moon” but “Snap out of It” is a missed opportunity.:))
Sent from my iPhone

On Apr 2, 2026, at 9:12 AM, Drew Fitchette <drewfi...@gmail.com> wrote:

Love my Mafac hat, and so glad you did another round of Suntour as I missed out on the last round!
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Kirke Campbell

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Apr 7, 2026, 6:15:27 AMApr 7
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Looks like I missed out on these - let us know when they are back in stock!

-k. 

Michael Moore, Jr.

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Apr 8, 2026, 2:38:45 PMApr 8
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Thanks Eric,

I can't wait to rock my XTR hat!


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Michael Moore, Jr.
Arcata, CA

Eric Marth

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Apr 8, 2026, 7:30:22 PMApr 8
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Thanks, Michael! Everything shipped out on Monday :0) 

I have just a few Simplex hats left. Not sure when I'll do another run of XTR or Suntour. If you missed out please drop me a note so I can keep you in mind and gauge interest. Always a balancing act. Thanks!

Leif Eckstrom

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Apr 9, 2026, 10:30:55 AMApr 9
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Eric, 
Love the products and (lost) brand revivals at generic Ind. I ordered the simplex hat this morning. My son (11 years old) just discovered the Bort joke by binging the Simpsons the last few months and told me about it at a tourist spot over spring break. Was sorry to see I missed out on that bumper sticker of yours. 
Please keep up the great work. 
Best, 
Leif in Chicago 
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