I particularly like the “Irony Drive Multi-Single Gear System” (IDMSGS) for optimized power transfer, minimized friction losses, and intuitive gear choice.
I think that really over-the-top marketing bullshit started in the cycling industry in the late ‘80s — back in the “10 speed” days the marketing depended on heirloom Yurapeen cachet, and the early mountain bikes were so new that anything was “innovative” and marketable. Well, there was Hetchins with the curvey stays and Bates with the Flying Gate and those flamboyant chain designs, but it was all much simpler and psychologically much cruder back then.
[Aside: My nastiest resume clients have been Chief Marketing Officers; perhaps there’s a connection.]
“Psychologically much cruder.” But I wonder. “Stealth Carbon” and F2D and UDH hangers — all that is pretty crudely obvious as marketing, too — is it more sophisticated or just current? I remember that wonderful, meaningless “Somewhere West of Laramie” ad for the Jordan Playbor motorcar in 1023.
I wish someone would take a generic Chinese-made carbon fiber frame, think up performance acronyms for basic functional parts, and offer it for 18,000 Euros to see how well it sold based on market-speak and price alone.
Patrick Moore, who ride his wonderful Matthews with “RBFD-specific” design and “LCIF” drivetrain technology. (That’s “road bike for dirt" — I know that annoys at least one person; and “lotsa cogs in friction.”)