As we have discovered, there's no perfect method these days.
Pre-selling is
still based on a specific number of frames/bikes.
That's how we have to order them: "100 of _____, please."
And when the pre-sale "sells out" and someone didn't know about
it, they're just as disappointed and frustrated as if they tried to click on
a link at High Noon along with everyone else who wanted ______.
We're hopeful that the lottery will relieve some of the stress.
Is it perfect? No. What is? (Besides Jimi Hendrix's cover of
Bob Dylan's "All Along the Watchtower," that is.)
As we have said before, this is not how we'd like it to be. And no,
it's not an intentional - or unintentional - marketing scheme.
Sending emails and posting updates on Instagram about the
sale of _______ in ____ days was our way of answering the concerns
of would-be buyers who said they didn't know about ______ going on
sale, and had they known, they'd have....
We don't want to tie our customers to their phones or laptops, so we
try and give as much of a "heads-up" as possible about the upcoming
availability of ________.
That way, customers can mark their calendars, forget about it, and go for ride.
And hopefully, the lottery will help with that even more.
Thank you for your patience, and suggestions.
john(at)rivbike(dot)com
PS: Hey, have you seen our Instagram?
https://www.instagram.com/rivbike/