I've seen this happen when qubes-manager / libvirt / xen get out of
sync. "Simplest" fix is to reboot.
Otherwise, I'd do in dom0:
$ killall qubes-manager # or right-click the tray icon -> Exit
$ xl list # check for win7 vm
$ ls /var/lib/qubes/appvms # check for win7 dir
$ grep win7 /var/lib/qubes/qubes.xml # should produce no results
$ sudo systemctl restart libvirtd # this is what really matters
and re-launch qubes-manager from the Q menu
It's a bug, but I haven't found time to look into it. If you know how
to reproduce reliably, definitely open an issue.
Cheers,
Jean-Philippe