I did a project like this for Burning Man, making Really Large "Nixie" tubes using 2-liter soda-pop bottles with the labels removed. and large-diameter (5mm) orange EL-wire for the digits. To drive them, I used a little AT89C2051 microcontroller for each digit, driving a bunch of MAC97A6 sensitive-gate triacs to switch the output of an off-the-shelf EL-wire driver. The micros communicated via a serial daisy-chain at 2400 baud.
The whole thing worked pretty well. It was a little tricky to assemble the digits in the bottles - sort of a ship-in-a-bottle challenge. I made it easier by cutting back the neck of the bottle somewhat, since that part wasn't visible anyway. I used bonsai wire for the rigid structure for the digits.
The big problem with the EL-wire is the low light output. They're really only usable at night - in the daytime, you can't even tell that they're lit. You can play games with the excitation supply; I've custom-made some of my own, and by tuning the frequency for the length of wire being excited, you can increase the current flow somewhat (obviously, increasing the voltage does too)> Even at the brightest I was able to get, though, they still weren't suitable for daytime use, and the lifespan is essentially linearly related to the current flow, so I decreased the usable life (the light output tapers off) to only a couple of hundred hours in this mode.
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Mark Moulding