Hello.
I was wrong on the leak direction, indeed. I did further experiments with the couple of tubes that react to the neon tester (HVAC source applied to one pin, and holding the tube with the other hand).
I could pile up power supplies to just below 700V and digits still don't light fully. Given its small surface, the decimal point always works. The voltage drop in the tube is between 350 and 390V depending on the current. At 9mA it gets warm to the touch. Pleasantly warm, could be 35°C (+15°C from room T). Then I tried again 630V @ >=4mA and it is still possible to get a glow with the 350V drop. The nice thing is that the glow constantly moves up and down the digit, therefore with a proper power supply it could be used in some art display. Colour changes with current.
It has been a nice practical learning experience.
Paolo