These were invented around 1958 by IEE Corporation of Palo Alto, who marketed them as "In Line Readout". The original application was for early digital instruments - I have seen a digital voltmeter with these displays driven by stepping switches. They gained a second life when somebody realized that you could put any transparency in them, and the Keeney company of Chicago put a fruit slide in them and used them in slot machines. (There was actually a very good legal reason for this - such machines were not officially "slot machines" according to the way the law was written.) Other manufacturers did the same and they became pretty much standard for gray-area slot machine in the 1960-1970 time period.
When the very first poker machine was invented around 1966, microprocessors hadn't been invented so video screens were out, but in Line Readouts could show suit and value.
These machines are in my personal collection, and I have several more.
I picked up a job lot of the numeric kind a few years ago and actually made a clock with them, using uniselectors.