Agile Sales and Marketing

[Mark Levison]

I'm updating my Agile glossary/ref library: https://agilepainrelief.com/glossary with a section on sales and marketing.

Two requests:

- Do any of you have articles that google doesn't find that I should read? I prefer to feature articles with substance and that come from smaller players - like me. Hubspot or Atlassian already get enough traffic without my help

- Has anyone read any of:

- Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization Kindle Edition
by Andrea Fryrear - https://www.amazon.ca/Mastering-Marketing-Agility-Transform-Organization-ebook/dp/B082MS1MSP/
- Lean Agile Marketing: How to Become Agile and Deliver Marketing Success by Femi Olajiga, Sean Zinsmeister, et al: https://www.amazon.ca/Lean-Agile-Marketing-Become-Deliver-ebook/
- The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel - https://www.amazon.ca/Six-Disciplines-Agile-Marketing-Practices-ebook/dp/B08KTZD1JQ/

knowing which is worth reading would help.

Cheers

Mark

[Pierre Neis]

Thanks for doing this. It helps a lot of communities.

Working with my groups to explain Agile for Sales (how to sell it properly in large RFPs).

Best

Pierre NEIS,  CAC, CEST, CBAC, CSPPO, PAA Agile Org Coach & Consultant CH-8330 Pfäffikon ZH ✉︎: pierr...@agilesqr.com ☎︎: +41 (0)76 247 1881 Online Booking:: https://neis.youcanbook.me     Author of The New Normal : AO concepts and patterns of 21-st century agile organizations. Buy here

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