Fwd: Your Google Analytics performance report is in for June 6th

Larry Masinter

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Jul 3, 2026, 3:18:09 PM (12 days ago) Jul 3

to Interlisp core

We might want to use a commercial link checker to see if we can track down the web site 404s.

https://LarryMasinter.net https://interlisp.org

---------- Forwarded message ---------
From: Google Analytics <analytic...@google.com>
Date: Fri, Jul 3, 2026 at 11:21 AM
Subject: Your Google Analytics performance report is in for June 6th - July 3rd
To: <l...@interlisp.org>

Your Google Analytics performance report for June 6th - July 3rd

Review the latest metrics for your business. See what's working and get action items for growth.

Active Users

New Users

Avg engagement time

Events

1.5K

26.11%

1.5K

26.51%

23s

72.75%

8.0K

42.05%

View report snapshot

Performance insights

Dive deeper into page- and screen-level metrics.

Page/Screen Name

Views

Active Users

Bounce Rate

404 Page not found | The Medley Interlisp Project

600

595

98.99%

The Medley Interlisp Project

475

356

46.33%

trafficheap.cc

228

15.79%

Install and Run | The Medley Interlisp Project

108

85

6.19%

Software | The Medley Interlisp Project

101

67

21.43%

Documentation | The Medley Interlisp Project

85

48

21.88%

The Medley Interlisp Project | The Medley Interlisp Project

79

66

16.9%

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Happy measuring,

The Google Analytics team

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wstumbo

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Jul 3, 2026, 4:10:36 PM (12 days ago) Jul 3

to lisp...@googlegroups.com

The website 404s are a known list. There currently are 63 pages that have been crawled, indexed and now result in 404s. We have a pile of pages that have been crawled and not indexed, 2,350 pages - a quick glance shows the majority of them are from files.interlisp.org.

That said, I'm not sure how to interpret the performance reports first line that seems to imply we serve 404s to everyone.

For those without ready access to the page analytics here's the list of pages currently generating 404s:

-- 
Bill Stumbo
wst...@charter.net

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Herb Jellinek

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Jul 3, 2026, 5:26:37 PM (12 days ago) Jul 3

to Larry Masinter, Interlisp core

To investigate this I'd need access to Google Analytics, and I'm absolutely fine without it! But Claude has some thoughts, none of which requires using a commercial link checker: Google Analytics should provide all the information we're likely to need.

Biggest red flag: 404 errors dominate traffic

Your 404 page has more views (600) than any real page, with a 98.99% bounce rate. Almost everyone hitting a 404 leaves immediately, which is expected — but the volume is the problem. That's either broken inbound links, bad internal links, or bots/scanners hitting non-existent URLs.

"trafficheap.cc" is suspicious

A "page name" of trafficheap.cc with exactly 228 views = 228 active users (1:1 ratio) is a classic referral-spam or bot signature. Real traffic almost never has perfectly matched views-to-users. This is likely spam bots or a scraper hitting your site, possibly abusing a redirect or query-string exploit that's getting logged as a page title. Worth checking your server logs / GA referral exclusion list for this domain.

Real content performance looks healthy

The Medley Interlisp Project homepage: 475 views, 356 users, 46.33% bounce — reasonable for a homepage.
Install and Run, Software, and Documentation pages have low bounce rates (6–22%) relative to the 404/spam noise, meaning visitors who actually reach real content are engaging with it, not bouncing.

Odd duplicate entry

"The Medley Interlisp Project | The Medley Interlisp Project" (79 views) looks like a title-tag bug — probably a page emitting a doubled <title> on some route or a specific page template not overriding the site-wide title suffix.

Suggested next steps

Check what's linking to your 404s (Search Console → Links, or check referrers in GA) to find and fix broken URLs.

Add trafficheap.cc-related traffic to your GA bot-filtering/referral exclusion list, and check access logs for that same window to see if it correlates with scraping/spam activity.

Track down the duplicated-title page — likely a template issue in your Hugo theme's <title> logic.

Finally, Claude asks: Want me to help draft a Search Console query for the duplicate title issue?

Herb

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Fwd: Your Google Analytics performance report is in for June 6th - July 3rd

Larry Masinter

wstumbo

Herb Jellinek