Hey all,
Thank you to those that contributed questions to our questions doc! I’ve gone ahead and reviewed those questions, along with the previous surveys for awareness (Kubernetes Application Survey, Dashboard UX Survey, CNCF Cloud Native Survey) and came up with some next steps. Let me know what you think.
Recap
It looks like we have some high level questions on what is the journey of the new user, what are they trying to achieve, where are they falling off in their journey, and in general who our personas are.
We also have some specific questions on end users’ background with containers, expertise with Kubernetes, learning process, experience with documentation, language preferences, and involvement with local and online communities.
Recommendation
I get the sense that we could answer some of these questions with a jobs-to-be-done approach, which would involve qualitative interviews to break down the “job” end users are trying to achieve (ex: deploy, scale and manage containerized applications). We might use our more specific questions as part of screeners and interview guides. We would use the interviews to inform a need statements survey which has end users rate "desired outcomes" on two scales, importance and satisfaction. This is calculated into an opportunity score thereby giving us statistically significant areas we can focus on improving. Instead of personas, a jobs-to-be-done approach does segmentation based on the need statements.
The end result usually looks something like this:
That being said, I’m wondering what people think about the feasibility and value of such an approach and if any of the members of this SIG have experience with this process.
Best,
Gaby
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How about 9am Monday (pacific time)?On Thu, Oct 3, 2019 at 11:48 AM Boaz Gurdin <bgu...@vmware.com> wrote:Monday afternoon and Tuesday morning work for me; I can't make it Tuesday afternoon or Wednesday.
Boaz Gurdin | VMware UX Research | bgu...@vmware.com
From: Spencer Sugarman <ssug...@google.com>
Sent: Thursday, October 3, 2019 11:45 AM
To: Gaby Moreno <gaby.le...@gmail.com>
Cc: Tasha Drew <tasha...@gmail.com>; Boaz Gurdin <boaz....@gmail.com>; kubernetes-sig-usability <kubernetes-s...@googlegroups.com>
Subject: Re: Survey questions follow up
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Thanks for organizing, Tasha! Looking forward to it.
Wanted to share this option ahead of time since we are just kicking this off.
We’ve worked with a firm specializing in jobs to be done before called Strategyn. They do great work and have expressed interest in the past in doing some kind of engagement in the open source space, whether this is in the form of a workshop at a community event like KubeCon or a remote type of engagement. Their info is attached in case people are interested in budgeting for something like this.