Digital Director - Business Forward

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Shumway Marshall

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Nov 21, 2017, 11:36:32 AM11/21/17
to GAIN Jobs via JobsthatareLEFT
Local business leaders are among the most trusted voices in America. Their experience dealing with rising health care costs, collapsing infrastructure, outdated schools, and foreign competition should inform nearly everything Washington does.

Business Forward helps local business leaders fix Washington by bringing Washington to them. We help them host roundtables, submit testimony, publish op-eds, work with local media, and organize Washington fly-ins. We are active in over 125 cities and have worked with more than 600 mayors, governors, members of Congress, and senior Administration officials. Lear more about us at www.businessfwd.org 

We are seeking a motivated digital director to join our team.

Role and responsibilities:
  • Design and execute digital marketing plan, identifying meaningful engagement opportunities for our network of more than 100,000 business leaders.
  • Plan and execute regular conference calls, webinars, and media trainings. Coordinate speakers and their staff before and after each event to ensure event success. Draft, implement, and promote invitations.
  • Create meaningful opportunities to increase email list size by using organic and paid acquisition techniques.
  • Create and implement engaging content for Facebook, Twitter, and LinkedIn.
  • Maintain and improve the accuracy of our constituent database.
  • Maintain our website, businessfwd.org.
  • Synthesize policy issues, such as climate change, clean energy, immigration reform, and infrastructure, to easy-to-understand content, including memos, email communications, blog posts, and graphics.
  • Design organizational materials, including event invitations, multi-page reports, and digital graphics. Create and enforce brand identity across all channels and materials.
Qualifications:
  • At least 5 to 7 years experience creating digital campaigns;
  • Solid writing skills
  • Proficiency of CMS and CRM systems, particularly bulk email software 
  • like BSD Tools, Convio, Salsa, NGP/VAN;
  • Proficiency in design and editing software (Photoshop, Illustrator, Final Cut, iMovie, Adobe Premiere, etc);
  • Creative and strategic thinker; 
  • Entrepreneurial spirit and keen interest in innovation; and
  • Strong organizational skills.
To apply, send a cover letter and résumé to in...@businessfwd.org. Include "Digital Director" in the subject line. 
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