Sr. Digital Media Planner - Consulting Firm - DC

[washingt...@gmail.com]

Sr. Digital Media Planner

 

The Sr. Digital Media Planner will be primarily responsible for leading the strategy, buying and execution of our online media to accomplish client goals and objectives.  We are a data-driven agency that believes in testing everything and challenging our assumptions to determine the best strategy and tactics to achieve client goals. 

The ideal candidate should have significant experience working within digital media, online campaigns and managing digital media plans and budgets.  Applicant should bring existing knowledge of paid media best practices, platforms, and relevant vendors and software in addition to having a strong interest in building relationships with internal and external stakeholders with comfortably communicating with individuals at all levels.  This is a client-facing, senior role, so communication is critical - being able top explain digital ad jargon to lay people is a must.

 

Key Responsibilities:

• Plan and execute optimal media, channel allocations and site placements to meet campaign objectives.
• Recommend and implement weekly budget reallocation to optimize performance
• Work across departments to coordinate all aspects of a media campaign including targeting, buying, legal, creative and reporting. 
• Determine and implement success metrics to achieve to campaign goals
• Apply testing methods and analyze performance for optimization
• Maintain relationships with top vendors and publishers.

Qualifications/Education

• Bachelor’s degree in business, marketing or related field.
• 3-5 years experience in marketing, digital media and online campaigns (client-side or agency)
• Experience planning and executing paid media campaigns across social, display, search, and video networks.
• Excellent communication skills and professional demeanor.
• Strong attention to detail, excellent project management skills, and the ability to work well under deadlines across multiple projects simultaneously.

Please send resume and cover letter to washingt...@gmail.com