Social Media Specialist - Earthjustice (San Francisco, CA)

[Earthjustice]

Earthjustice is the nation’s premier nonprofit environmental law firm.  We take on the biggest, most precedent-setting cases across the country.  We wield the power of law and the strength of partnership to protect people’s health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change.  We partner with thousands of groups, supporters and individuals to engage the critical environmental issues of our time, and bring about positive change.  We are here because the earth needs a good lawyer.

Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections.  We achieve this by hiring talented and dedicated attorneys who share a passion for justice and a healthy environment.  Our headquarters are in San Francisco with nine offices across the U.S.

Earthjustice is seeking a Social Media Specialist to join its Communications team. This position is responsible for leading and implementing the organization’s social media (SM) strategies. Major responsibilities include daily management and postings to key SM accounts, including active engagement with supporters and influentials; development of SM strategies to support the goals of Communications and other departments; tracking, analysis, and reporting of SM metrics, and experimentation and evaluation of new SM tools.

 

Responsibilities:

Daily Management of Social Media Accounts

• Draft and post to key SM accounts, including Facebook, Twitter, and Instagram; work with Communications Associate to schedule weekend posts.
• Monitor breaking news and coordinate rapid response with Press & Campaign teams
• Engage with supporters on SM, including answering questions, driving comments, and guiding discussions.
• Work with Communications, Development, and Program staff to manage social media calendar, including coordination and scheduling of special SM campaigns such as theme weeks, fundraisers, public events, and Twitterstorms.
• Draft best practices guidelines and train new staff on using various SM accounts.

Development of Social Media Strategies

• Develop and implement SM strategic plan to broaden our target audience, increase brand awareness and deepen constituent engagement, especially in key markets.
• Work with Content Marketing Associate to research and build list of influential SM figures for outreach on major campaigns and initiatives.
• Work with Online Fundraising team to implement paid promotional strategies for major fundraising campaigns.
• Work with Graphic Designer to create social media posting templates for greater efficiency and brand consistency.

Tracking, Analysis, and Reporting of SM Metrics / Evaluation of New SM Tools

• Create SM metrics dashboard to identify and track key performance metrics.
• Compile biweekly reports on best-performing social media posts; make strategic recommendations to improve future performances.
• Evaluate new social media platforms for potential implementation.
• Stay informed of latest social media trends and share knowledge with wider Communications team.

 

Qualifications:

• Bachelor's Degree with a major communications, design, computer science, marketing, political science, or environmental studies preferred. 
• Minimum of three years’ experience specifically focused on social media and technology.
• Experience with marketing, communications, design and advocacy a plus.
• In-depth experience managing organizational social media accounts, especially Facebook, Twitter, and Instagram. Strong familiarity with other SM platforms, such as Pinterest, Tumblr, and Medium, as well as news aggregates Reddit, Stumbleupon and Digg.
• Experience setting high-level SM strategies and managing work flows, budgets, and calendars.
• Strong organizational skills with demonstrated ability to plan and execute a variety of complicated projects. Strong attention to details a must.
• Excellent writing skills, especially in translating long-form narrative into shorter, impactful pieces of storytelling. Sense of humor, spontaneity, and creativity a must.
• Strong command of visual design and typography, including strong photo selection and photo-editing skills
• Ability to work quickly and productively in a team and in an open work environment.
• Direct experience using Adobe Creative Suite, especially Photoshop, Illustrator, and Indesign.
• Thorough command of Microsoft Office products, including Excel and Powerpoint.

 

We offer a mission and employee-focused work environment and a competitive compensation package including excellent benefits.  Earthjustice is an equal opportunity employer and highly values diversity.  Women and people of color are strongly encouraged to apply.

 

Application Procedure:

Applications will be reviewed on a rolling basis; the position is available immediately.  Please submit a cover letter and resume.  

 Click here to apply

If you’re having technical difficulties submitting your application on Jobvite, please reach out to jo...@earthjustice.org.

 

 

Earthjustice is driven by a passion for justice, partnership, and excellence.  Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment where all staff are valued and respected.  As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information or any other factor that is not related to the position.