Media Campaigns Manager, American Federation of Teachers, DC

[Evan Sutton]

Hi Folks,

We're looking for a new manager to join our team at the AFT and manage our media campaigns, including traditional and digital work. Posting below. This is DC-based.

This is not a place for someone who isn't ready to be available and engaged around the clock. Between the national fights and support for our 3000+ locals, it's rare we have a quiet day here at the AFT. For those who like a non-stop, high-stakes environment with a sharp, visionary principal, this is a great place to be.

Description:

Under the supervision of the assistant to the president for communications, s/he supervises media campaigns staff and directs the paid and earned media campaigns across platforms. Responsible for crafting and implementing messaging and mobilization campaigns across media at the national level, and supporting the work of our local and state affiliates in traditional and digital media efforts.

Key responsibilities

• Manages media staff to ensure high-quality, consistent and creative campaigns across media types to advance the mission and vision of the AFT.
• Helps to develop and oversee strategy for media components of campaigns that the AFT is running nationally and locally.
• Builds and optimizes AFT’s relationships with journalists and producers.
• Works with the Office of the President to best coordinate and amplify speaking engagements and media requests and to leverage digital media to best amplify and support activities of AFT’s executive officers.
• Works with assistant to the president and additional stakeholders to craft and deliver messaging for AFT and its officers.
• Oversees work and contracts for paid and earned media vendors.
• Creates and implements best practices for media engagement throughout AFT’s campaigns, departments and divisions.
• Works with director of communications operations to oversee paid advertising for the AFT on national and local campaigns.
• Works with the political and other departments to integrate best media practices into the union’s work.

Experience, knowledge and qualifications

• A minimum of 4 years’ experience running media, messaging and/or digital campaigns.
• At least two years’ experience managing staff in communications and/or political campaign settings.
• Fast and effective writer with a strong eye for political messaging.
• Ability to supervise work allocation and implement procedures and systems to maximize operating efficiency.
• Ability to persuasively articulate the importance of integrating media strategy in an organizing, political or issue advocacy campaign.
• Knowledge and interest in integrating digital media with traditional media.
• Work effectively with elected leaders and staff in complex and sometimes politically sensitive situations.
• Ability to oversee and manage multiple priority projects and meet deadlines.
• Prior work experience in a union environment is preferred
• Familiarity with AFT and its affiliates is preferred
  

Submission guidelines

Applicants should submit a cover letter and resume to the director of human resources or via e-mail to admi...@aft.org. Please reference job posting #MGT-55-11-0416-V.

Salary and benefits

Salary is $158,075 annually with generous benefits including health, vacation and retirement