Digital Director - US Senate Race 2020

[Southeastern Senate Race]

DIGITAL DIRECTOR JOB DESCRIPTION 

Responsibilities and duties: 

● Oversee digital fundraising program, including email, direct-to-donate ads, and other revenue sources, in concert with outside firm. 

● Devise and execute digital messaging strategy to authentically convey candidate’s voice and message in coordination with communications and other departments. 

● Manage vendors, consultants, and department staff toward messaging, fundraising, mobilization, and other goals. 

● Evaluate performance of different content and messaging across platforms to make recommendations on what the campaign should be doing next. 

● Work with creative department to develop audio, video, and other content for campaign channels. 

● Find new ways to use email, social media, broadcast SMS, and other digital tools to win election. 

● Monitor social media for relevant news and organic opportunities for engagement. 

Preferred experience and skills: 

● At least 2 years or 1 cycle managing a campaign or similarly-sized organization’s digital operation. 

● Experience running a campaign or similarly-sized organization’s email, paid, and social media programs. 

● Knowledge of tactics and platforms, including ActionKit, Tatango, and ActBlue. 

● Understanding of HTML and CSS. 

● Ability to write compelling copy on tight deadlines. 

● Attention to detail and consistency. 

● Ability to manage multiple complex projects working with partners across departments. 

● Understanding that campaign jobs are never 9-to-5.