Digital Campaign Dir., Faithful America (Remote) -- $65-85k
Matt Lockshin
Faithful America, which has been around since 2012, is the nation’s largest online community of progressive Christians working to fight back against the religious right’s hateful political agenda and renew the church's prophetic role in building a more free and just society.
In this moment of political and theological crisis for American Christianity, there is an opportunity to mobilize the Faithful America community as a powerful tool in confronting emergent threats to the church’s prophetic vocation, especially white nationalism and misogyny.
FA is currently seeking someone to take the helm of the organization, focusing primarily on digital advocacy campaigns and online fundraising. For the immediate future, the Digital Campaign Director will be Faithful America’s only full-time staff position.
The person who takes this role will have to be able to dream up and plan compelling, timely and strategic digital campaigns that will engage FA's members, raise money, grow the organization and help them win -- and then execute those campaigns from soup to nuts.
This would be a great fit for a smart organizer and entrepreneurial self-starter who’s comfortable writing action alerts and fundraising emails from scratch, and passionate about winning tangible victories for and with progressive Christians.
About Faithful America
Faithful America is the nation’s largest online community of progressive Christians working to fight back against the religious right’s hateful political agenda and renew the church's prophetic role in building a more free and just society.
Since 2012, we have consistently made headlines and won real victories in support of economic and social justice by using rapid-response digital campaigns to tap the grassroots power of Christians across the nation who refuse to sit by quietly while Jesus' message of good news is hijacked by right-wing extremists.
In this moment of political and theological crisis for American Christianity, there is an opportunity to mobilize the Faithful America community as a powerful tool in confronting emergent threats to the church’s prophetic vocation, especially white nationalism and misogyny.
About the Role
Faithful America is seeking a Digital Campaign Director to take the helm of the organization, focusing primarily on digital advocacy campaigns and online fundraising. For the immediate future, the Digital Campaign Director will be Faithful America’s only full-time staff position.
Are you a smart organizer who can dream up and plan compelling, timely and strategic digital campaigns that will engage our members, raise money, grow the organization and help us win -- and then execute those campaigns from soup to nuts? Are you an excellent writer who’s comfortable writing action alerts and fundraising emails from scratch, and able to do so quickly, often and well? Are you an entrepreneurial self-starter who’s passionate about winning tangible victories for and with progressive Christians? If so, please read on!
In this role, here’s what you’ll do:
Campaign development and execution (approximately 90% of time)
- Identify opportunities for high-impact digital campaigns that will excite and engage our members, raise money, grow our membership base, and inspire change.
- Write compelling petitions, emails, and fundraising appeals (often on tight deadlines) to mobilize our members to take action.
- Manage the email process from beginning to end: drafting and editing email copy; setting up, targeting and sending the emails through our CRM; analyzing the results to help us make better decisions going forward; and identifying appropriate next steps in the campaign.
- Design and execute occasional follow-up actions to amplify the impact of petition campaigns, whether through in-person delivery, earned media, or other engagement of members.
- Act as spokesperson for the community and represent the organization at relevant meetings and events, on conference calls with allies, and on relevant listservs.
- Ensure we hit all of our monthly and annual advocacy, growth and fundraising goals.
- Maintain the health of the email list by following list-hygiene best practices, tracking key metrics that might signal problems with list health, and taking appropriate action to address problems as they arise.
- As time permits, identify and build relationships with potential funders and institutional partners to ensure organizational growth and vitality.
- Reply to member/donor requests for information or assistance.
Administrative & reporting (approximately 10%)
- Pay invoices and monitor financial reports to stay within budget.
- Coordinate and schedule regular calls for the board of directors.
- Report to board of directors on campaign and fundraising results.
Note: The Digital Campaign Director who succeeds in continuing the organization’s core campaigning and fundraising functions will have significant flexibility and opportunity in shaping the role over time to match their skills and interests. For example, it could grow into a role with responsibility for new organizational initiatives, major-donor fundraising, and staff hiring/supervision.
Qualifications
You could be great for this role if:
- You’re passionate about organizing Christians for social justice, and have a commitment to Faithful America’s mission and vision.
- You’re a persuasive writer who can quickly produce sharp, well-messaged copy.
- You have a strategic sense allowing you to identify opportunities where grassroots and online activism can deliver victories, and the ability to articulate the strategic rationale for our actions to diverse audiences.
- You have at least some experience with email production and targeting in a blast email tool and are comfortable with basic HTML editing and spreadsheets.
- You have a head for numbers and know how to run an A/B test and use testing, engagement and fundraising metrics to make better decisions about digital campaigns (or have the ability to quickly learn how to do this).
- You’re an entrepreneurial self-starter who works well with minimal supervision, and you can respond nimbly in a fast-paced environment with shifting deadlines and priorities without letting things fall through the cracks.
- You're not afraid to learn and use new online tools.
Although not required, a strong candidate may have some of the following:
- Experience managing a large email list (100,000+ subscribers), or running advocacy campaigns for an organization working on a national and/or international scale.
- You have extensive experience writing action alerts, fundraising appeals, and/or direct-response marketing copy.
- Significant fundraising experience (online fundraising is the most relevant type of experience, but major gifts, grant-writing, recurring donations, and annual giving experience may also be helpful).
- A deep understanding of the MoveOn/Color Of Change/CREDO model of rapid-response digital campaigning used by Faithful America.
- Experience helping to shape and run advocacy campaigns that exerted public pressure on specific, named leaders or institutions (whether in politics, religion, business, or some other field).
- Comfort working in ActionKit or similar online advocacy toolset (Blue State Digital, NationBuilder, Salsa, Action Network, New/Mode, etc.).
- Experience working for a startup (nonprofit or otherwise) or in a self-directed, entrepreneurial environment.
- Experience working in a senior leadership role in an organization or any role that included significant organizational development work.
- Experience working on or with a board of directors.
- Some history of using data-driven decision-making to hit ambitious goals.
- Experience working closely with faith communities or the progressive advocacy sector.
- Familiarity with the values and mindsets of diverse Christian communities (both Protestant and Catholic) in the U.S.
- Creativity and curiosity about how to take your work to the next level, and interest in trying new things to figure it out.
- Traditional communications experience, especially packaging and pitching stories to the press, and/or on-the-record spokesperson experience.
- Nuts-and-bolts organizing experience.
- SQL or other database experience.
Flexible Structure
This position involves telecommuting and working in a virtual office. We’re open to candidates located anywhere in the Contiguous U.S. Significant schedule flexibility is afforded to the Digital Campaign Director. This is a full-time, exempt position and the workload should total approximately 40 hours/week. However, recognizing that some weeks may require additional hours due to pressing news cycles, we encourage the Digital Campaign Director to use their own discretion in taking appropriate comp time to ensure a healthy work/life balance.
Compensation
We are anticipating a salary range of $65,000-$85,000 for this position, depending on experience.
How to Apply
Please apply using this link. Applications should include a resume and answers to the following questions in lieu of a traditional cover letter:
- Briefly describe your experience working with faith communities and your motivation for organizing Christians for social justice (suggested word limit: 200).
- List which of the bullet points under “Although not required, a strong candidate may have some of the following” (above) you believe you bring to the table, with a few words of explanation if that’s useful.
The application deadline is 11:59pm (Pacific Time) on Monday, January 7, 2019.
We’re fighting for a church and a world that affirms the dignity of every person and doesn’t use religion as as a pretext for discrimination. As an employer, we do not discriminate on the basis of race, color, sex, age, national origin, disability, sexual orientation, gender identity or expression, or any other basis protected under law.