Digital Communications Specialist Harvard Kennedy School - Institute of Politics USA - MA - Cambridge Full-time
Reporting
to the Director of Communications and Marketing, the Digital
Communications Specialist is responsible for growing the reach of the
Institute and its online and digital content, particularly across social
media channels. The candidate must have demonstrated experience
creating and implementing distribution tactics that maximize the impact
of digital assets; very strong writing skills, in particular for the web
and social channels; ability to shoot and edit short-form video;
experience managing an editorial calendar to optimize promotional
efforts; strong interest in analytics to measure effectiveness; and
significant background managing social media and digital tools and
platforms to tell compelling stories that advance marketing,
communications and engagement strategies. Importantly, the ideal
candidate will also possess foundational skills and experience in
traditional communications, marketing and media relations; imagination;
and a true passion for social media and creation of exceptional digital
content furthering an organization’s reach and impact.
Responsibilities will include: Managing
the IOP’s social channels – Twitter, Facebook, Google + and Instagram –
including by: sharing blog posts, videos, photos or news mentions and
other digital content as they are produced; promoting upcoming Institute
events; and live-tweeting selected high-profile JFK Jr. Forum and other
IOP events;
Developing and implementing a comprehensive digital
distribution strategy – identifying opportunities on social channels for
contribution and engagement – targeting influencers and audiences to
help maximize visibility and reach of IOP video interviews, John F.
Kennedy Jr. Forum archive videos, blog posts and other digital content;
Creating/collecting
all original written content for the IOP blog from students, staff,
Fellows and prominent IOP guests, and maintaining responsibility for all
back-end content population, photo-sizing, layout and design through
the IOP website’s content management system;
Developing,
creating and editing original multi-media video content - particularly
“3 with IOP” short-form video interviews with IOP guests – that help
leverage IOP speakers and programming and the importance of politics and
public service careers;
Creating and managing an editorial
calendar outlining weekly strategic promotion of online content –
including feature articles, student-authored pieces, recent photos,
videos and other and multimedia materials – and IOP events and
programming highlighting new IOP initiatives;
Promoting microsite
for the JFK Jr. Forum – Harvard's premier arena for political
discussion and debate – and facilitating sharing of its video archive
content throughout social communities and online political discourse;
Utilizing
analytics and other measurement tools to assess the impact of the IOP’s
social properties and new media on overall marketing strategy,
including by: weekly impact measurement of IOP social media content,
etc., reporting the results to IOP staff as needed, and compiling such
information in a monthly analytics report distributed to IOP leadership;
Originating and frequently refreshing vibrant feature web content for IOP homepage, leveraging multimedia assets.
Working
collaboratively with students and staff to ensure efficient content
procurement, providing technological assistance and training to staff
and students where needed.
Qualifications:
Bachelor’s
degree and minimum of 3 years of directly related
experience. Demonstrated experience implementing comprehensive social
media and digital distribution strategies across social
platforms/channels. Must have experience in traditional communications
writing, e.g., authoring press releases, media advisories, etc. Must
also be skilled in writing for the web and social media and have
experience with web-based multimedia technologies and all aspects of web
video and audio production including filming, editing and preparation
for multi-channel web distribution.
Additional Qualifications:
Bachelor’s
Degree in Multimedia/ Visual Communications, Communications, New
Media, Marketing or related field preferred. 5+ years of related work
experience preferred. Deep interest in online and social content
strategy and relevant analytics. Interest in politics and public service
strongly preferred; experience with Final Cut Pro video editing
software a strong plus. Strong analytical, technical and project
management skills; creative thinker, action-oriented, versatile, ability
to adapt in dynamic environment and takes initiative; excellent
organizational abilities, strong editorial judgment, extremely
detail-oriented with the ability to multi-task, meet deadlines and work
under pressure; strong professional and interpersonal skills and the
ability to work collaboratively; must be able to work on multiple
projects and complete high-quality work against strict and sometimes
conflicting deadlines; team player with a positive, collegial attitude
and a high level of professionalism; keen sense of humor essential.
Harvard University requires pre-employment reference and background checks.We
are an equal opportunity employer and all qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national origin, disability status, protected veteran
status, gender identity, sexual orientation or any other characteristic
protected by law.
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Hey everyone -- the Harvard Kennedy School Institute of Politics ended up having to re-open the search for a digital communications specialist. Incredibly fun opportunity to produce digital content (and pitch in on traditional communications) for one of the top schools in the country.