Veracity Media -- Digital Advertiser (DC)

[ha...@veracitymedia.com]

Veracity Media is a progressive digital strategy and political consulting firm based in Washington D.C. We're working on dozens of Congressional campaigns, Statewide races, as well as down-ballot contests all across the country, and we need a Digital Advertiser to implement and manage digital advertising campaigns across our clients. This includes display/retargeting, video, mobile, SEM, email marketing, and Facebook advertising. You'll be helping our team develop the strategy that underpins digital engagement, advocacy, and/or fundraising programs. 

We’re a team dedicated to electing Democratic candidates and pushing forward progressive causes. So! If you are passionate about politics and advocacy, have a solid digital skill-set, are a strong team player, and believe you have what it takes to develop an expansive digital ad campaign for a Red-to-Blue race that'll be getting National attention, then this is the position for you. 

Veracity Media is located in the Logan Circle Neighborhood. We are a tight-knit team of creative, driven strategists, designers, and developers who go above and beyond to help our clients succeed. 

What You’ll Do: 

• Serve as a subject matter expert in digital ad operations for both clients and internal teams, keeping up to date with relevant news and trends.

• Participate in internal and external messaging and strategy meetings.

• Draft compelling copy to inspire action and drive donations.

• Provide guidance to graphic designer and client teams on effective creative.   

• Compile analytics and reports for clients.

• Evaluate new technologies.

• Place and monitor media buys – and making adjustments as necessary to optimize results. 

• Evaluate digital advertising performance – produce detailed reports on campaigns. 

• Consistently use findings to inform best practices.

Requirements: 

• 1-3 years of digital advertising experience; background in digital advertising campaign management (Google Display Network, Social Media: Facebook, Twitter, Spotify, etc.). 

• Experience with marketing pixels/tags, tracking vs conversion pixels.

• Experience building, analyzing and optimizing programmatic campaigns.

• Experience managing spend rates, bidding, and overall budgets across platforms.

• Basic understanding of code (CSS, html5, etc)

• Strong communication skills -- comfortable pitching ideas & concepts to senior staff and clients.

• Ability to work independently but also in a collaborative, innovative, flexible and team-oriented environment. 

Helpful:

• Experience working/volunteering on campaigns is desired but not required.

• Experience with branding, positioning, and message development is a plus. 

This is a D.C. based position. Remote applicants will not be considered. Interviews may take place over the phone or in person. Applicants may be asked to submit work samples beyond what is initially provided. We offer a competitive salary, based on experience, and you will have access to Veracity’s healthcare benefits package, 401k, travel and phone benefits, breakfast every day, and commission for work brought in.  

Please submit your resume, cover letter, any work samples you find relevant, and favorite ice cream flavor to jo...@veracitymedia.com. Please include the position you are applying for in the subject line.