Ashley Ellington
Manager, Digital Organizing
Position Grade: Manager 2
Position Location: Flexible Location
About Leadership for Educational Equity
Leadership for Educational Equity is a nonprofit leadership development organization inspiring and supporting a network of civic leaders to eradicate the injustice of educational inequity.
Through one-on-one coaching, fellowships, workshops, and resources, LEE works to develop and inspire its members individually and collectively, across all disciplines – as policy makers, advocates, elected leaders and community organizers. LEE membership is free and currently open to all TFA corps members and alumni. LEE believes that when a diverse group of leaders, grounded in their classroom experience, are in leadership roles, they will serve as a transformative force for and with students, communities and the broader movement for educational equity.
LEE is a diverse team of passionate and talented individuals committed to making a difference. We are a high-growth, results-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. LEE is honored to have been selected as a LATINA Style 50 Award recipient and a When Work Works award recipient. We are also an Employer of National Service. If you would like to become part of our team and join the fight for educational equity, or if you would simply like to learn more, please visit educationalequity.org.
Position Summary:
The Manager, Digital Organizing as a member of the Organizing Leadership (OL) team is responsible for leveraging digital tools to build community support for ending the injustice of educational inequity. The Manager will support the development of key tools in collaboration with colleagues across LEE teams working on community organizing leadership. The Manager, Digital Organizing will be part of a team of organizing leaders that will work together to build the strategy, lessons, and framework to meet the goals of member engagement and leadership development. They will be responsible for adding additional capacity and support to the team in reaching and growing a network of activists that are responsive and engaged with LEE’s content with a particular focus on building leaders who move from online to offline engagement. The Manager, Digital Organizing should be passionate, versatile, and enthusiastic in building member experiences using online tools to tell the story of educational inequity and the power of community organizing, while identifying new supporters, and inspiring them to take action. Previous experience in digital organizing is necessary for this position. Prior experience with online content creation for digital advocacy is preferred. This position reports to the Vice President, Organizing Leadership.
Position Location: Flexible; Los Angeles, Denver, Bay Area and Washington, DC preferred
Travel Requirements: 20%
Responsibilities:
Content Creation (40%)
- Generate content for Organizing Alliance’s social, text, online communities and other platforms that engage campaign supporters and drive measurable online actions.
- Develop content (including graphics and, if appropriate, short videos) for online/digital ads and deployment
- Develop scripts for text message campaigns to accompany campaign programming
- Create and run A/B tests for emails, ads, and text messages as appropriate; analyze the performance of ads, emails, and text messages, and adjust content and strategies accordingly
Planning and Strategy (25%)
- Build plans and provide strategic advice in collaboration with the Organizing Leadership team in envisioning, building and implementing a comprehensive digital organizing strategy that applies best practices in content and data analytics related to campaign tools (email list, website, community and social channels) leading to effective engagement and measurable actions driven by our campaigns
- Collaborate with Directors of Program and Organizing and the Regional Impact Team on identifying trends in the digital organizing space while helping identify tools and strategies to pilot
Training and Coaching (25%)
- Build internal digital training modules and training content for audiences including LEE members, LEE staff, internal and external stakeholders, and volunteers
Special projects (10%)
- Additional projects as assigned by the Vice President, Organizing Leadership
Minimum Qualifications:
- Bachelor’s degree or equivalent experience
- 4 years professional work experience, with 3 years of highly relevant work experience
- Experience with digital organizing campaigns, political campaigns, social media/digital, and/or public relations and marketing
- Training and facilitation experience to teach and mentor others in digital organizing skills and strategies
- Experience with Salesforce, Google Analytics, WordPress, BlueStateDigital, NGP VAN / EveryAction, and/or other similar advocacy platforms.
- Proficiency in the strategic use of Facebook, Twitter, Instagram, and other social media platforms for marketing in a professional workplace setting, as well as social media management systems (i.e. Hootsuite)
- Exceptional oral and written communication skills
- Deep relationship building skills
- Strong data management abilities
Preferred Qualifications:
- Basic knowledge of graphic design (extensive design experience is not required)
- Commitment to understand race, class, gender, and other equity issues as part of your work as well as the impact these structural issues have on our collective work environment
- Belief in and commitment to social, racial, and economic justice to end educational inequity
- Excellent time and project management to prioritize and maintain focus on production
- Ability to receive and integrate performance based feedback into ongoing work plans as well as the ability to provide relevant and timely feedback to peers in a constructive manner
- Strong, demonstrated commitment to diversity, equity and inclusion
- Ability to communicate and collaborate within a geographically dispersed team
- Deep passion for educational equity and belief in LEE’s mission and theory of change
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. LEE offers a comprehensive benefits plan that includes health, dental and vision coverage for spouses, families and domestic partners; life insurance; a retirement package with employer match; family and parent benefits; generous paid time off and an organization-wide winter break between Christmas Day and New Year’s Day.
An Equal-Opportunity Employer with a Commitment to Diversity
Leadership for Educational Equity is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, color, sexual orientation, religion, marital status, disability, political affiliation and national origin. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job.
An affirmative action-equal opportunity employer.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.