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to GAIN Jobs via JobsthatareLEFT
Email Marketing
Specialist
Location:Appleton, WI
Summary of essential job functions
Design and create email campaigns
Analyze campaign performance and suggest improvements as needed Ensure proper campaign tagging Ensure mobile-friendly email templates
Maintain email templates for consistency in look, feel and branding Help to maintain proper email scheduling,
user guides and standards of work
Report on email metrics as needed
Ensure emails follow industry policies and best practices for layout and
subject line Ensure proper testing for
all devices Perform A/B testing where
appropriate Assist with management of
lists and audience segments
Minimum requirements :
Proven work experience in a Digital
environment Proven design skills Exceptional communication and copy writing
skills (both written and verbal)
In-depth HTML and content management system experience Analytical and process oriented Experience with marketing automation
software
Positive, self-motivated, with a desire to constantly search out ways of
improving process and project
effectiveness Knowledge of SEO/SEM and Google Analytics Understanding of email list management and
audience segmentation CRM experience a
plus
Knowledge/Skills required 3+ years of experience in
email and digital marketing
Bachelor??s Degree in a related field
Ability to multi-task and manage multiple priorities in a fast-paced,
deadline driven environment Strong
attention to detail