GA4 iBQML audiences in DV360

[torsten]

Hi all,

I am looking to use iBQML audiences in DV360 and wonder whether anyone has experiences with this use case. The iBQML/Vertex resource only explain use cases for activation in Google Ads but as GA4 has a native connector to DV360, I'm keen to try it out.

Any help and advice would be super appreciated.

Cheers

Torsten 

[Instant BQML and Vertex Users]

Hi Torsten,

Thanks for your email. I understand that you're interested in leveraging some of the iBQML/Vertex outputs for use in DV360. 

In DV360 there are 2 primary tactics for leveraging audience segmentation from GA4 to optimize campaigns: audience targeting and custom bidding.

I'm attaching a PDF with some resources and information about these tactics for you to review in more depth.

Take a look and please reach out if you have additional questions. Thanks again and have a great day!

[Audrey Stone]

Yes, you can export the event from GA4 to DV360 for bidding. BQML connects to GA4 as a nucleus with the output from the model.

 

Audrey Stone Data Analytics & AI | Enterprise Northeast audre...@google.com 650-704-0799

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[Taige Eoff]

Yes. GA4 properties are connected to DV. So yes. Works as well 

Taige Eoff

Google Cloud AI Strategic Customers, CGE North America

(e) ta...@google.com

(c) 801-815-1178

On Tue, Oct 29, 2024 at 9:14 AM torsten <tor...@wearetogether.co.nz> wrote:

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[Torsten Stolt | Together]

Thanks all for you support!

TORSTEN STOLT
BUSINESS INTELLIGENCE DIRECTOR
	T: + 64 9 302 0917      M: + 64 226 988 784      W: wearetogether.co.nz   Shed 12A, City Works Depot, 77 Cook St, Auckland 1010  PO Box 47549, Ponsonby, Auckland 1144   Media Agency of the Year, Beacon Awards & Campaign Asia Pacific 2022 IAB Digital Agency of the Year 2022 & 2023

 

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From: Instant BQML and Vertex Users <instant-bqml...@googlegroups.com>
Sent: Wednesday, 30 October 2024 3:30 am
To: Instant BQML and Vertex Users <instant-bqml...@googlegroups.com>
Subject: Re: GA4 iBQML audiences in DV360

 

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