Question: shouldn't ad-networks that are used in mediation using bidding - have the same count of ad-requests?

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Liran Barsisa

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Feb 26, 2025, 4:00:04 PM2/26/25
to Google Mobile Ads SDK Developers
Choosing an ad unit that has mappings to various ad-networks using bidding, I've noticed that some of the ad-networks have a very different count of ad-requests from the others.

This is true even after a very long time of publishing the app with the mapping, and focusing on a recent time frame.

For example, I have an ad-unit of a native ad, which is the most common one of my apps, with mappings to various ad-networks, including one that doesn't require an SDK:  Magnite DV+.

For some reason, looking over the past 7 days (which is more than enough), I can see it has only 17,171 ad-requests, while Admob has  86,036 ad-requests. 
That seems very far from one another.
I've contacted them why I don't get any revenue from them, and the told me:
"I took a look at the account and over the last 7 days, we received 4.5K ad request daily. This volume of request is small in number; we ask that you increase the amount of request you are sending us to help improve performance."

And they seem to be right. It's illogical and they should get about 12,000 ad-requests per day, like Admob has.

A similar issue is with Mobfox ( 39,122 requests over the past 7 days) and Equativ ( 76,037 requests over the past 7 days), both of which don't require an SDK.

Shouldn't the values be very similar to one another?
Especially for ad-networks that don't require an SDK, which means adding them should affect all versions of the app?

Mobile Ads SDK Forum Advisor

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Feb 26, 2025, 11:15:10 PM2/26/25
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Hi Liran,

Thank you for contacting the Mobile Ads SDK Support team.

The difference in ad requests is likely due to how each network operates (bidding vs. waterfall) and their configuration in the mediation. Adjusting priorities and increasing bids may help. Please note that this forum focuses on technical support related to code implementation of the Mobile Ads SDK. For these types of concerns, we recommend contacting the Product support team, as they are better equipped to assist you.

Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-02-27 04:14:22Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH4A4:ref" (ADR-00289995)



Liran Barsisa

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Feb 27, 2025, 3:32:49 AM2/27/25
to Google Mobile Ads SDK Developers
But both of these are using bidding and have no configuration and priorioties either as they don't have an SDK. Check the link I've provided.

Liran Barsisa

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Feb 27, 2025, 3:56:18 AM2/27/25
to Google Mobile Ads SDK Developers
About the link you've provided, it doesn't work. 
Each time I try to send the message, it says:
"Refresh this page and try again. Sorry, there was a problem with the form."

I've tried even with latest Chrome, all extensions disabled. 

Jorge Orlando Yuncosa Rosales

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Feb 27, 2025, 7:09:23 PM2/27/25
to Liran Barsisa, Google Mobile Ads SDK Developers

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