Audience Discrepancy In Firebase and Google ads

[Parul Somani]

Hi,

Why do we see a large number of active users in the last 30 users for event-based Audiences created in Firebase but the same audience in the Google ads dashboard shows very less or no active users in the last 30 days for search, display, youtube, etc? Due to this, we are unable to launch our engagement app campaigns. Can anyone help us with this issue

[kan stephane Koffi]

Have you activated and installed Google Analytics 4 or GA4? Have you correctly set up the new consent requirements for end users regarding cookies? All of this could explain the malfunction, or it could be a display bug to some extent. This situation is becoming more and more of a headache for many website owners, in my opinion. To remedy it, if you can't do it alone, seek help by finding an expert on freelancing sites like fiv*** or upwor**.
Resolving these minor issues could be a significant contribution, if it hasn't been done already.

Le lun. 6 mai 2024 à 22:54, Parul Somani <soman...@gmail.com> a écrit :

Hi,

Why do we see a large number of active users in the last 30 users for event-based Audiences created in Firebase but the same audience in the Google ads dashboard shows very less or no active users in the last 30 days for search, display, youtube, etc? Due to this, we are unable to launch our engagement app campaigns. Can anyone help us with this issue

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Cordialement,

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