Big Query Gender Problem

[Berk Coşkun]

Hi everyone, my question is that I cannot see "Gender" column in the user_properties on Google Big Query. How can i fix that? Thank you

[Kato Richardson]

Hi Berk,

Unfortunately, demographics aren't part of the exported schema. You can only see demographics in reporting dimensions and as part of audience segmentation .There are a number of discussions on this mailing list and on Stack Overflow about this topic dating as far back as 2017 if you'd like to read more.

☼, Kato

On Tue, Nov 29, 2022 at 8:26 AM Berk Coşkun <berkco...@gmail.com> wrote:

Hi everyone, my question is that I cannot see "Gender" column in the user_properties on Google Big Query. How can i fix that? Thank you

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Kato Richardson |

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[Kato Richardson]

I tracked down a couple more (probably more useful) resources:

Article on using Google Signals to capture demographics in GA4
Overview of the GA4 Demographics reports and ref to enabling Google Signals 

I hope that helps!
☼, Kato