Jim:
DXO PureRAW has certainly received a lot of buzz in the past few weeks. I didn't know anything about it so decided to download the trial and give it a try. I've seen some very good results and have created a short YouTube Video showing the workflow with LR. I currently see it as another tool in the arsenal. I don't see using it on every image, but for higher ISO images, I can easily see that it would be a great option. In my video, I did not show the direct comparison of the noise reduction in DXO Pure Raw (DeepPrime) versus Topaz Denoise AI, but I did discuss it. I have tested several images and done the comparison and my results have shown that DeepPrime does a better job than Topaz Denoise AI in each instance that I tested and is MUCH faster.
As I mentioned in my brief video, for users of DXO Photo Lab Elite (and maybe some other levels - I don't know) already have the ability to use the raw processing that DXO Pure RAW uses as well as DeepPrime. The big deal about this product is that it works very nicely for LightRoom and Photoshop users and DXO realized they were not going to sway people to give up those tools to buy a new RAW Demosaic engine.
Keith