Stack Overflow Open Source Advertising, 2H 2014

[Jorge Cardoso Leitão]

As part of the Stack Overflow free Vote-Based advertising for open source for the second half of 2014, I proposed an ad for Django.

The message is "

Improve your Python -

contribute to Django:

The web framework for perfectionists with deadlines"

The rationale behind is:

"Improve your" -> this is something for you, not to Django

"Python" -> this is an ad for developers (as the contest requires)

"contribute to Django" -> the goal of the ad

"The web framework for perfectionists with deadlines" -> what is Django and at

the same time the catchy sentence Django uses.

If you have suggestions or criticisms, please share them here or in the post in SO.

Feel free to propose your own ad and compete against mine!

Cheers,

Jorge

[Russell Keith-Magee]

Hi Jorge,

Thanks for drawing our attention to this program. 

Some things to keep in mind about branding - you're representing the Django project here, so it's important that you adhere to Django's trademark policy. Specifically, the "Dj" character pair isn't an official trademark of Django - the full word "django" is the trademark. If you're representing the Django project, you should be using the full trademark.

On a stylistic note, the choice of serifed font for the tagline "Web framework for perfectionists with deadlines" is inconsistent with the style of the Django logo itself. You'll notice that the Django Project website doesn't use seriffed fonts.

Yours,

Russ Magee %-)

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[Jorge Cardoso Leitão]

Hi Russell,

Thank you for raising these concerns here.

It would be a pleasure to me to represent the Django project but I'm not sure that this is the case here, and surely was not my intention!

That post was added as a SO member who is thrilled about a project and wanted to promote it to other SO members to contribute, not as the project representative.

I see two questions here:

1. Does Django foundation has trademark concerns about it being publicised by SO members to promote contributing to Django in SO?

Since you raised some concerns and I'm no legal expert, I retracted the post. Maybe this should be clarified at some point.

2. Does Django project wants to participate in this program? (in the representative sense)

It interpret your reply as that at least you don't oppose, so I try to bring this to django-dev after 1.7 is out.

Regards,

Jorge

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[Russell Keith-Magee]

Hi Jorge, 

On Wed, Jun 18, 2014 at 3:21 PM, Jorge Cardoso Leitão <jorgeca...@gmail.com> wrote:

Hi Russell,

Thank you for raising these concerns here.

It would be a pleasure to me to represent the Django project but I'm not sure that this is the case here, and surely was not my intention!

That post was added as a SO member who is thrilled about a project and wanted to promote it to other SO members to contribute, not as the project representative.

I see two questions here:

1. Does Django foundation has trademark concerns about it being publicised by SO members to promote contributing to Django in SO?

Since you raised some concerns and I'm no legal expert, I retracted the post. Maybe this should be clarified at some point.

The legal standing of the Django trademark is well documented, and there's a FAQ for how you can use it; see:

http://djangoproject.com/trademarks/

The intention of this license is *not* to prevent people from using the Django trademark to represent the community. We *want* people to use the Django trademark. However, we have to make sure the trademark isn't left vulnerable to exploitation.

 

2. Does Django project wants to participate in this program? (in the representative sense)

It interpret your reply as that at least you don't oppose, so I try to bring this to django-dev after 1.7 is out.

It certainly looks like an interesting opportunity. What we really need is a volunteer to drive the effort. You look like you've volunteered for the job :-) 

I also wouldn't wait for 1.7 - it looks like this is a time sensitive, and it's difficult to give a firm deadline for the release of 1.7 final.

My intention with my original mail wasn't to wave you off contributing; it was to make sure that you are aware that if you're representing the project, you need to use our trademarks correctly. If you don't, you weaken our claim on the *actual* trademarks. I also wanted to make sure that the final product meets the high graphical standards that the Django community tries to maintain.

So - please - feel free to contribute an ad to this program; just keep in mind the two points that I mentioned in my original email. 

Yours,

Russ Magee %-)

[Jorge Cardoso Leitão]

Hi Russell,

Thanks for the input.

My intention with my original mail wasn't to wave you off contributing; it was to make sure that you are aware that if you're representing the project, you need to use our trademarks correctly. If you don't, you weaken our claim on the *actual* trademarks. I also wanted to make sure that the final product meets the high graphical standards that the Django community tries to maintain.

I understood, don't worry. We will have to work on both aspects.

For those interested in following, this discussion was migrated to django-dev.

Regards,

Jorge

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