Did you add this field after you had already run syncdb? If so, you won't see it running syncdb again, that command only adds new models, it does not pick up modifications to models.
You have a couple of options.
1) If you are in development, you can just drop your existing database and use syncdb to recreate it with the new fields.
2a) If you are using django < 1.7, you can use
south to handle database migrations
2b) If using django 1.7, use the built in migrations (which is a reimplementation of south in django core