Coca-Cola Crowdsourcing Challenges

[Paul Musille]

Hi DIYbio community, 

I wanted to make sure you are aware of the crowdsourcing competitions that The Coca-Cola Company is sponsoring to find new natural sweeteners.   This a great opportunity to put your bio skills to work to compete for some pretty great prizes!

The $1,000,000 Sweetness Challenge seeks a natural, safe, low/reduced-calorie compound that tastes like sugar when used in beverages and foods and is not derived from, Stevia or Lo Han Guo (Monk Fruit). https://herox.com/cocacolasweetenerchallenge

The $100,000 Sweet Story Challenge seeks stories of the sweet in people's lives. Stories about tried and true methods to naturally sweeten food or drink, or how communities, cultures, and families have done so safely for many years. https://herox.com/cocacolasweetstorychallenge

Good luck!

[djwr...@gmail.com]

“Drinking at least one artificially sweetened beverage daily was associated with almost three times the risk of developing stroke or dementia compared to those who drank artificially sweetened beverages less than once a week,” according to the American researchers who carried out a study published in Stroke, the journal of the American Heart Association.

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[Cathal Garvey]

Not to defend coke or anything, but that's correlation, which alone does not imply causation. It's easy to imagine (though I haven't looked into this) that people who are already at risk of poor health outcomes might have lifestyles that favour sweet beverages, also.

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[a a]

This is because current artificial sweeteners are very bad for you- exactly why Coca-Cola wants an alternative.

[Nathan McCorkle]

On Sun, Sep 10, 2017 at 9:26 PM, a a <haitath...@gmail.com> wrote:
> This is because current artificial sweeteners are very bad for you- exactly
> why Coca-Cola wants an alternative.

natural non-caloric sweeteners still elicit an insulin response, and
you can still become insulin resistant while sucking them down

[Cathal Garvey]

I'm aware they can lead to insulin release, but I'd be surprised if they release enough to lead to insulin resistance?

Mind you, there is room to discuss whether the amounts released are active enough to change fat metabolism for the worse..

[Abizar Lakdawalla]

Might be useful to offer a coke with it's original formulation - with cacao leaf extracts!

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[djwr...@gmail.com]

https://www.theguardian.com/society/2017/sep/14/artificial-sweeteners-raise-risk-of-type-2-diabetes-study-suggests

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[Chris Caston]

Why aren't they using threhalose? 

https://www.theguardian.com/society/2017/sep/14/artificial-sweeteners-raise-risk-of-type-2-diabetes-study-suggests

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[Chris Caston]

* trehalose

[Otto Heringer]

I was thinking in the feasibility of using Miraculin (while closing my eyes to bioprodution scalability and costs), but the low pH might be a challenge itself for the protein retain structure - or not.

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[Simon Quellen Field]

There are glucose receptors all through the body -- on the tongue, of course, but also in the brain, in the gut, in the liver, in the stomach, etc.

Anything that tastes sweet will trigger these receptors, causing that part of the body to respond and become ready for caloric input.

This often (but not always -- e.g. fructose) results in an insulin response from the pancreas, or some other hormone response that controls energy homeostasis.

Avoiding sweeteners of all types not only improves health and body composition, but it has an interesting side effect: the brain and tongue re-calibrate, allowing you to taste the sweetness of things like potatoes, which is drowned out by the high levels of sugar in the modern Western diet.

Having given up sweeteners over a year ago, now everything tastes a little sweet to me if it has any starch or glucose or fructose in it at all. You can notice this effect after only about three weeks of no sweeteners. But you have to avoid almost anything with a bar code on it, as manufacturers add sugar to almost anything these days, from ketchup to salad dressing.

The take-home here is that no matter what Coca Cola uses to make the water sweet, it will still promote obesity, diabetes, and inflammation.

You are better off avoiding any of their products. They are not food. :-)

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