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In SEM / PLS-SEM, hypothesis testing is not based on significance alone. It is jointly based on two conditions:
Statistical significance (p-value / t-value)
Direction consistency (sign of the path coefficient vs hypothesized direction)
Hypothesis: Negative relationship (β < 0 expected)
Result: β is positive
p-value: < 0.05 (significant)
This hypothesis is NOT supported.
Why:A significant p-value only tells you that a relationship exists.
It does not validate the direction you proposed.
So you have:
Evidence of a relationship ✔
But evidence contradicts your theoretical claim about direction ✖
A hypothesis is supported only when:
p-value < 0.05 (or t-value threshold met), AND
The coefficient sign matches the hypothesized direction
If either condition fails, the hypothesis is rejected or not supported.
You would report something like the following:
The relationship was statistically significant (β = +0.xx, p < 0.05), however the direction was opposite to the hypothesized negative effect; therefore, Hx is not supported.
A sign reversal typically signals one of these issues:
misspecified theory (wrong assumed direction)
suppression effects or multicollinearity
mediation not modeled correctly
inconsistent measurement coding (especially reverse-coded items)
sample-specific behavioral pattern
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